RETAIL & SHOW MARKETING MANAGER

Position Summary

As the Retail & Show Marketing Manager you will be the primary point of contact for the Retail and Shows sales channel owners. You will provide marketing strategy and support for marketing and sales material needs including brochures, packaging, POS, sales tools, booth design, messaging, media recommendations and opportunistic marketing solutions. You will partner with the Household Marketing design and content teams to deliver actionable marketing campaigns and materials.

Duties and Responsibilities

• Proactively lead rebranding initiatives as they pertain to Retail and Shows and specifically developing standardized sales scripts, attire/uniform recommendations and sales materials.
• Lead effort to improve and standardize the demonstration proof points for the top Vitamix consumer segments so experience reflects the brand and best-in-class standards at Retail and through Show demonstration.
• Work with both groups to establish success metrics to assess and improve marketing strategies and tactics.
• Partner with Shows team to develop marketing materials and tools (signage, flyers, etc.) that meet their sales objectives.
• Partner with Retail team to develop marketing materials and tools (signage, POS, video, etc.) that meet their sales objectives.
• Manage marketing request process using standard Creative Brief templates and brand guidelines to execute marketing programs and campaigns for the Shows group.
• Make recommendations for product placement and promotions for Retail and Shows based on market data, research and performance.
• Provide marketing and content support to build Retail and Shows capabilities for the new web site as needed.
• Collaborate with peers in Household Marketing on brand awareness advertising and marketing campaigns and promotions.
• Enforce standards for calls to action across multiple sales channels and media
• Assess, improve and continually develop best-in-class customer experience opportunities in all marketing and branding efforts
• Collaborate with all sales channels to resolve any sales channel conflicts on offers, promotions and lead generation
• Manage assigned portions of the marketing budget.
• Keep informed of marketing best practices, industry trends and emerging technologies
• Work with internal design groups to keep branded content and copy updated in the Digital Asset Management tool to help facilitate external marketing/sales partners

Essential Candidate Qualities

• Proven follow-through and ability to meet deadlines while juggling many projects and priorities simultaneously
• Diplomacy and ability to negotiate effectively with multiple teams of talented individuals
• Excellent verbal and written communication-both one-to-one and in small groups
• Command of content management tools and desktop applications
• Calm and productive under pressure
• Skilled at working with internal and external creative teams
• Comfortable accepting feedback and addressing needs of the teams
• Outstanding creativity ability to help marketing partners define and solve the most complex communication problems

Position Qualifications

• Communication, Oral - Ability to communicate effectively with others using the spoken word
• Communication, Written - Ability to communicate in writing clearly and concisely
• Creative - Ability to think in such a way as to produce a new concept or idea
• Enthusiastic - Ability to bring energy to the performance of a task
• Health & Wellness - Ability to communicate the importance of health & wellness through personal convictions
• Motivation - Ability to inspire oneself and others to reach a goal and/or perform to the best of their ability
• Presentation Skills - Ability to effectively present information publicly
• Relationship Building - Ability to effectively build relationships with customers and co-workers
• Research Skills - Ability to design and conduct a systematic, objective, and critical investigation
• Sales Ability - Ability to use appropriate interpersonal styles and communication methods to gain acceptance of a product, service, or idea

Education and Experience Requirements: 4 year college degree in the area of marketing or communications, 3-5 years experience in marketing, retail sales, trade shows and/or advertising.
Computer Skills: Proficient in the following applications and systems: Microsoft Office required. Enterprise Email Delivery systems (Exact Target), web content management systems, MS Project, MS SharePoint, Omniture experience is a plus.

Vitamix is committed to promoting a healthy lifestyle for our customers and employees. We are proud to be a tobacco and drug free workplace. Selected candidates must pass a pre-employment drug/tobacco test.

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