Vita-Mix Introduces New Flagship 5200 Blender
New Motor and BPA-Free Container Put a Powerful New Spin On Whole Foods

OLMSTED FALLS, OH –The Vita-Mix Corporation has been extolling the virtues of a whole food diet for decades, quietly amassing thousands of loyal customers who have made Vita-Mix high-performance blenders an integral part of their healthy lifestyles. Today, Vita-Mix is proud to announce the first new Vita-Mix household blender in 15 years – the Vita-Mix 5200. The Vita-Mix 5200 introduces a brand new container made from a new material by the Eastman Chemical Company called Tritan™ copolyester, a shatterproof material that is BPA-free, a first in the home appliance market.

With its new, more efficient 2 peak HP motor, whole foods aren’t just blended in the 5200; they are pulverized – seeds, stems, skin and all. By rupturing cell walls and creating more surface area, the Vita-Mix releases the full bioavailability - and flavor - of what you put in it, making it the ultimate whole food machine.

“The Vita-Mix 5200 adheres to our founder’s vision of producing an appliance that goes well beyond what is expected from a conventional blender,” explains John Barnard, CEO of Vita-Mix Corporation. “Partnering with Eastman Chemical Company on our new container material will give our customers a super-strong, state-of-the-art product that delivers the performance and legendary durability for which our company is known.”

Mixing It Up
The 5200, like all Vita-Mix machines, isn’t just an appliance, it’s truly a lifestyle. Flip it on for the first time you’ll be a convert - its power will more than surprise you. For example, if you drop in a handful of strawberries, add honey and ice, you’ll have the most deliciously rich, scoop-able ice cream that no other appliance can even begin to match. Even the tiny seeds from the strawberries will be broken down completely, releasing their maximum nutritional value.

In fact, the Vita-Mix Super 5200 can do the work of 10 kitchen appliances and perform 35 different processes without any separate attachments. These include five that no other single kitchen appliance can handle: making ice cream, grinding grains to make flour, kneading dough, making whole food juice – even making piping hot soups heated by nothing more than the blades spinning at 240 MPH.

Blending in the Green
Not only is blending with a Vita-Mix a great way to consume more healthy greens, but is also environmentally-friendly. Because a Vita-Mix allows you to use the entire fruit or vegetable, you are wasting less food every time you use the machine. You will also find yourself less reliant on preservative-laden, convenience foods and able to avoid wasteful, expensive packaging.

Furthermore, the 5200’s durable new container material developed by Eastman Chemical Company is the first food preparation material to meet the growing demand of environmentally and health-conscious consumers looking for BPA-free products.

“Our partnership with Vita-Mix represents one of the very first commercial uses of our innovative new material,” adds Mark C. Plemmons, Tritan™ Sales Launch Manager, Specialty Plastics Business Organization, Eastman Chemical Company. “We feel our new Eastman Tritan™ copolyester will differentiate Vita-Mix in the marketplace and reinforce the company’s position as a true industry innovator.”

Over 85 years of History and Innovation In business since 1921, Vita-Mix introduced the first Vita-Mix blender in 1937 and 13 years later hosted the world’s first television infomercial during which Vita-Mix founder William G. “Papa” Barnard offered his prescient principles of consuming whole foods that hold truer today than ever.

Still family-owned and run to this day, the company itself remains every bit as unique as its products. Vita-Mix maintains its own health program for its 200+ employees, its products are assembled entirely in the USA and it is one of the few companies still marketing its products directly to consumers.

About Vita-Mix Corporation

Based in Olmsted Falls, Ohio, family-owned and operated Vita-Mix Corporation was founded in 1921 by William G. “Papa” Barnard, an early promoter of the whole foods lifestyle and a direct marketing pioneer. Since introducing the first Vita-Mix blender in 1937, Vita-Mix has set the standard for high performance blenders. Vita-Mix blending equipment is used in leading smoothie bars, coffee houses and restaurants, and is universally praised by professional chefs and consumers alike for both durability and performance. Vita-Mix manufacturing operations are located at the corporate headquarters in Ohio; the company’s products are sold in over 75 countries. For more information, please visit www.vitamix.com or call (800) 848-2649.

# # #

 News Release
Contact: J.P. Lincoln / Crier Communications
(310) 274-1878  jp@crierpr.com