New Vitamix 5200 High Performance Blender Provides
BPA-free Food Preparation

New Motor and Shatterproof Container Put a Powerful New Spin On Whole Foods

OLMSTED FALLS, OH – April 25, 2008 – Vitamix Corporation is proud to announce that their newest household machine, the Vitamix 5200, introduces a container made of Tritan™ copolyester. This new material from the Eastman Chemical Company is not only shatterproof but also BPA-free.

Vitamix is the first company to use the new-generation copolyester in a kitchen appliance. The company chose to use Tritan because of its superior durability and sound-damping properties, but can now offer consumers a container that is free of BPA (bisphenol-A) content.

Scientific research reviewed by government and health agencies confirms that products containing BPA are safe for consumer use unless heated to high temperatures or exposed to non-food chemicals, such as commercial detergents, for extended periods of time. Vitamix chose to stay ahead of the industry by introducing the BPA-free Tritan container in their new Vitamix 5200.

The 5200 also contains a more efficient 2 peak HP motor so that whole foods aren’t just blended; they are pulverized – seeds, stems, skin and all. By rupturing cell walls and creating more surface area, the Vitamix releases the full bioavailability - and flavor - of what you put in it, making it the ultimate whole food machine.

“The Vitamix 5200 adheres to our founder’s vision of producing the most advanced appliance on the market,” explains John Barnard, CEO of Vitamix Corporation. “Vitamix is proud to offer a product that goes well beyond what is expected from a conventional blender.”

“Our partnership with Vitamix represents one of the very first commercial uses of our innovative new material,” adds Mark C. Plemmons, Tritan™ Sales Launch Manager, Specialty Plastics Business Organization, Eastman Chemical Company. “We feel our new Eastman Tritan™ copolyester will differentiate Vitamix in the marketplace and reinforce the company’s position as a true industry innovator.”

About Vitamix Corporation
Based in Olmsted Falls, Ohio, family-owned and operated Vitamix Corporation was founded in 1921 by William G. “Papa” Barnard, an early promoter of the whole foods lifestyle and a direct marketing pioneer. Since introducing the first Vitamix blender in 1937, Vitamix has set the standard for high performance blenders. Vitamix blending equipment is used in leading smoothie bars, coffee houses and restaurants, and is universally praised by professional chefs and consumers alike for both durability and performance. Vitamix manufacturing operations are located at the corporate headquarters in Ohio; the company’s products are sold in over 75 countries. For more information, please visit www.vitamix.com.