 News Release
Contact: Katie Cycan / Crier Communications
(310) 274-1072 x 207 / katie@crierpr.com
Vitamix on The Chopping Block NBC’s New Restaurant Reality
Show to Feature Vitamix Machines
OLMSTED FALLS, OH – March 4, 2009 – Vitamix, the world leader in high-performance blending equipment, today announces that its commercial and household products will be featured on NBC’s new restaurant reality competition TV series, The Chopping Block, premiering March 11, Wednesday 8/7c.
The Chopping Block, hosted by renowned U.K. chef Marco Pierre White, features eight culinary couples battling for the chance to open their own Manhattan restaurant. The teams will participate in a variety of challenges to be evaluated by Chef White, former mentor to fellow British chef Gordon Ramsay, and select guest judges.
Vitamix commercial machines will be featured throughout the 13 week series and will be spotlighted in one of Chef White’s own challenges. In addition, the final 2 teams will be awarded Vitamix 5200 machines to help them in the final challenge.
“Super-star chefs need the best possible blending equipment at their fingertips,” says Jodi Berg, president of Vitamix. “Vitamix machines have been a favorite of professional chefs for decades. We are delighted to help these talented teams compete for a chance to live their dream.”
For more information, please visit www.vitamix.com.
About Vitamix Corporation
Based in Olmsted Falls, Ohio, a suburb of Cleveland, family-owned and operated Vitamix Corporation was founded in 1921 by William G. “Papa” Barnard, an early promoter of the whole foods lifestyle and a direct marketing pioneer. Since introducing the first Vitamix blender in 1937, Vitamix has set the standard and is currently the world leader in high performance blending equipment for home and commercial use. Vitamix equipment is found in leading smoothie bars, coffee houses and restaurants, and is universally praised by professional chefs and consumers alike for both durability and performance. The company’s commitment to a healthy lifestyle is evidenced by its support of health and fitness projects and generous employee benefits and wellness programs that further better, longer lives. Vitamix products are sold in over 80 countries and are made at the corporate headquarters in Cleveland, Ohio. For more information, please visit www.vitamix.com. Vitamix…a better life.
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