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Welcome to Vitamix!

It's been said, not just by passionate employees, but also by enthusiastic customers, that Vitamix is in a category of its own. This enviable position is stated not as an opinion, but as indisputable fact. The unsurpassed performance of a Vitamix simply allows people to do things that they cannot do with any one appliance and in some cases, in any other way. It allows them to create delicious dishes and beverages faster, healthier, more consistently and more precisely. And perhaps most importantly, it frees them to try new things, to unleash their creativity. Thus, it truly is more than a blender. Vitamix is performance that inspires!

Testimonials

My Vitamix machine saves time and money. Each morning I blend fresh fruits and veggies for my green smoothie, and I use the whole fruit- seeds, peel and all! There are so many nutrients in that part of the food that I used to throw away! I feel more energy than ever before as every cell in my body is truly nourished. I'm so inspired by this product and the company that stands behind it! -Gail Lynne Goodwin (InspireMeToday.com)

Making baby food with a Vitamix is so easy to do! I can make two weeks' worth of organic, healthy food in about 30 minutes. And, it's environmentally friendly because we're buying and eating locally with no shipping product or creating waste with disposable containers. My daughter is healthy and thriving because of what my Vitamix machine has allowed me to do. Thank you Vitamix! -Carly Shultz

Finally a home blender that actually crushes ice like a bar blender and allows me to make fun concoctions at home. Our friends love coming to parties at our home because of our Vitamix! -Darren Wendall

The Vitamix is one of the best purchases I have ever made! -Tara Houghton

My husband recently "discovered" our Vitamix and I can't keep him away from it! He now uses it every single day. He calls it the "Yummification Machine" or the "Yummifier" because he says that everything that he puts into it turns out so yummy. Yes, he's a grown man- but he's behaving like a kid with a new toy, and the wholesome fruits and vegetables are disappearing off the counter as fast as I can buy them. -Marilyn Geiger

The Vitamix has personally saved my life. I used to weigh 198 lbs at 5'3" tall. Now I weight a healthy 125 lbs. Three years ago I went to a food preparation class at my local nutrition store and after class, bought a Vitamix. The class was on how to make a green fruit smoothie. I was amazed at how good a pound of spinach could be in a shake. Now years later, my life has completely changed. I have more energy than ever. I use my Vitamix to make shakes and soups everyday- and it is still going strong. Thank you! -Keith Delaney

Did you know.... Vitamix Fun Facts

Brand Loyalty

  • Vitamix is the leader in the blending industry for over 70 years, with a devout following and strong brand loyalty.
  • At Vitamix, we don't have "customers", we have raving fans!
  • Vitamix Corporate Values have guided the company since its inception and include:
    • Family- caring, belonging and mutual respect
    • Customers- listening, learning and responding
    • Quality- excellence in products, relationships and service
    • Integrity- doing what's right even if it costs more
    • Teamwork- achieving more together
  • Vitamix is the only premium kitchen appliance brand with the performance to change the perception of what a blender can do, inspiring new levels of creativity in cooking and nutrition.
  • Vitamix redefines the commercial blender category with the most reliable and consistent performance available, bar none - delivering incomparable versatility to create value in any foodservice operation.
  • Vitamix provides unsurpassed engineering, extreme versatility, ongoing recipe ideas and community support, is coveted by chefs and household owners and has the industry's best warranty.
  • Only Vitamix can inspire creativity in flavor and nutrition, delivering incomparable versatility and value though its revolutionary performance.
  • Customer perception, product performance and corporate culture help define the Vitamix brand personality as passionate, authentic, healthy, authoritative, reliable and durable.
  • The brand essence of Vitamix is three little words - Performance that Inspires! The brand essence captures what Vitamix products and Vitamix as a company are all about - inspiring both our commercial and household customers to be more creative, to eat healthier and to experience the sense of belonging that comes with ownership. It speaks to the products, to the outstanding customer service , to the company's rich history and bright future.

Health & Fitness

  • The Vitamix machine has been credited for changing the health and vitality of millions of users worldwide.
  • The Vitamix machine has the ability to not only blend, but do so at such a speed that it actually breaks down the cell walls of the food, allowing for easier assimilation into the body, thereby providing superior nutrition.
  • Food prepared in the Vitamix tastes better. The fine pureeing of the foods in a Vitamix not only increases nutrition when the cell walls of the fruits and veggies break down, but also releases a flavor that mere chewing alone cannot achieve.

Entertaining

  • Vitamix is the kitchen tool that allows anyone to be an at-home gourmet chef - with little training and little time.
  • Vitamix is beloved by some of the industry's most celebrated chefs and is trusted by more than 80,000 restaurants globally including Starbucks, McDonalds and Baskin Robbins.
  • A Vitamix machine saves time and money as it allows you to create smoothies, lattes, gourmet sauces, juices and other delicious nutritional products that would cost you much more to purchase.
  • The blades on the Vitamix machine spin as 240 mph creating heat from the friction, that allows raw veggies to be quickly converted into steaming hot soup in just 5 minutes!

Service

  • Vitamix builds a high-quality product in the USA. It is known for a superior 7-year full warranty on all parts and labor.
  • Vitamix owners use their machines for years. The company record to date is one machine that has been in use for more than 55 years!

Fun Facts

  • Vitamix has been and still remains a family-owed business with a member of the Barnard family, the founding family, at the helm for 90 years.