The Pitch Me! Contest
The Vitamix Pitch Me! contest successfully leveraged multiple distribution channels, media and the enthusiastic Vitamix community to
- Find outstanding new, natural talent for web sales videos, television and other promotional venues.
- Increase web traffic, Vitamix community portal membership and activity.
- Increase buzz in the blogging community, general news media and small appliance trade media.
- Generate excitement within the Vitamix company and participation by dealer employees, demonstrators and the thousands of Vitamix affiliates.
- Build a library of sales demonstration videos that can be repurposed for unique target market needs.
- Increase profitable sales by exposing all participants to a Vitamix sales video presentation at all touch points during the promotion.
Here are supporting links for the Vitamix Echo Award submission. Please turn on speakers.
- Commercial that announces the contest.
- "Papa Barnard" - the first television infomercial from 1949, (in the DMA Hall of Fame).
- Vitamix corporate home page with walk-on call for entries.
- Contest home page during the entries phase.
- Commercial that showcases a current contestant.
- One of the more entertaining video entries.
- Contest home page during the voting period
- Contest home page announcing the winners.
- Contest support page on YouTube.
- Some of the media exposure during and after the contest period.
- Proof of results – Pitch Me! featured on WKYC-TV Cleve Nov 18 2009
Note: The walk on hostess plays each time so all judges can see. During the contest, the video only played one time per user.
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The first 25 contestantsto properly upload a qualifying Entry to the Contest Site will receive a free 2009 edition of Vitamix's "Whole Foods Recipes" cookbook, a $50 value.
- Find a live Vitamix demonstration in your area click here.