Vita-Mix knows blenders.

When choosing your next blender, keep these things in mind:

• Versatility: Can a blender blend drinks, create frozen treats, make soups and sauces, chop vegetables, grind grain, make fresh peanut butter, grate cheese? With kitchen counter space at a premium, you want a machine that can perform a number of kitchen tasks well, time after time. The Vita-Mix CIA Professional Series can do that.
  
  
• Power:Does the blender’s motor have the power to handle thick or frozen ingredients without bogging down or overheating? Will you be stopping and starting a less powerful blender just to get it to complete a task, wasting a lot of valuable time? Avoid manufacturers that advertise their motor size in wattage. Simply put, 350 to 500 watt blender motors aren't built strong enough to blend whole foods, ice and thick ingredients into a smooth texture. The Vita-Mix CIA Professional Series has a commercial-grade motor, to power you through the most challenging tasks.
  
  
• Durability: Will the blender give you years of dependable service? Will the blender’s container hold up to rugged use without breaking? Are the blades strong enough to withstand dense, heavy mixtures, and still remain sharp for the next job? Avoid blenders that have connections made from plastic or vinyl parts – they have short life spans and break easily. At Vita-Mix, our machines are engineered with superior materials tested for strength and reliability, and built to last. Metal-to-metal connection between the base of the blender and the container is critical. Nothing lasts like a Vita-Mix.
  
  
• Counter appearance: You take great care in selecting just the right design and appearance of your kitchen, including appliances. Is every blender something you would be proud to display on your counter, or would you prefer to hide it out of sight? With the Vita-Mix CIA Professional Series, our design team took great care to select just the right colors, just the right controls, just the right accoutrements to make it an appliance that not only stands above the rest in performance, but has the appearance of premium quality professional-grade kitchen equipment. You'll want this one on your countertop.
  
  
• Container: The CIA Professional Series' clear polycarbonate container is virtually unbreakable and engineered to last. Some manufacturers offer stainless steel containers with their blender, which look nice, but don’t allow you to see inside the container. Glass containers are heavy and break easily. Containers with spouts at the bottom are difficult to clean.
  
  
• Cleaning: Many containers need to be taken apart for proper cleaning. Who wants to spend needless extra time cleaning appliances or risking the chance of lost parts during reassembly? With the CIA Professional Series, there's no need to remove the blade assembly for cleaning - simply add warm water and a drop or two of dishwashing liquid to the container, run the machine and rinse!
  
  
• Real value: : Initial cost is only one factor to consider. Real value means that cost should be considered over many years of dependable service. Long after less durable blenders have broken and been replaced, your Vita-Mix CIA Professional Series will still be running like the day you brought it home. And real value means the Vita-Mix CIA Professional Series can perform the tasks of many other kitchen appliances.
  
  
• Warranty: You should invest in a blender from a company who backs up quality workmanship with an outstanding warranty. Vita-Mix stands behind the CIA Professional Series with a seven-year warranty, far beyond that of any competitor blender. Why? Based on over 50 years of research and development in manufacturing and applications technology, we are so confident of the quality of the CIA Professional Series. Why an incredible seven-year warranty? Because we can.
  
  
• Test of time:Test of time: Are you dealing with an established company with brand recognition in blending technology and a proven history? Has the company been offering blenders for a long period of time or did they add a new model to their appliance assortment with no track record on performance? The strongest proof of a quality product is whether or not it's used by professionals. The best chefs in America agree that the CIA Professional Series is the best of the best!