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Why Vitamix?

Choosing the best blender to suit your needs can be a daunting task - just go into any kitchen specialty store and look at the wide variety of choices available from different designs, to varying colors, to a plethora of containers and blades.

How do you choose?
Vitamix Corporation has been in business for over 80 years, so we know a thing or two about what makes a blender last. Vitamix sells tens of thousands of blenders a year into homes, restaurants, hotels, bars and clubs, coffee shops, cruise ships, and more.

Click to view the checklist.
"I like the Vitamix because of its power and versatility. There are so many uses for the machine and the possibilities are really endless."

Mario Batali
Chef, writer, restauranteur and television personality
"My mother let me borrow her Vitamix, and I have now been using it for more than a decade. It is an essential kitchen tool in both my home and restaurant, and I use it daily for creating my signature dishes such as Smoked Tomato and Buttermilk Blue Cheese Soup and Spicy Carrot and Almond Sauce for my Rabbit Strudel."

Michael Symon
Executive Chef/Owner, Lola Bistro in Cleveland
"I love anything with the horsepower of a chainsaw!"

Joanne Weir
Award-winning cookbook author and television personality
"It's powerful and pulverizes everything into a light, airy, smooth cream texture. I make treats from smoothies, milk, shakes, dressings, sauces and even thick cream cheeses made by blending nuts, garlic, lemon and salt with a small amount of water. The result is a thick, rich, dense cream that's delicious."

Ani Phyo
Author, owner and founder of Ani's Raw Food Kitchen
"Vitamix is reliable and meets my professional needs/standards. I use it on a daily basis for staple recipes and it stands up to my usage."

Daniel Angerer
Chef-Owner of Klee Brasserie Restaurant
"Two main features that I love about Vitamix. The large volume container means you can blend recipes more quickly since you don't need to run multiple batches. The option of variable speed or high means you can get a much smoother blend. With most other blenders, when working with chiles, you need to strain the purée to get rid of the skins and seeds. The Vitamix works so well that you’re able to skip this step since there's nothing left to strain. It pulverizes everything into a smooth purée."
Deb Silberstein
Test Kitchen Director at Frontera Grill/Topolobampo
"The Vitamix puts all other blenders to shame. It will grind sticks of cinnamon to dust within seconds, liquefy so perfectly you'll be throwing away your strainers, and even heats soup! It is the hardworking savior for countless restaurant prep crews and chefs with never a failed motor or blade even after years of use. And it is just as indispensible for home cooks - no kitchen should be without one!"

Hugh Carpenter
Camp Napa Culinary - Hugh Carpenter
"It is like a blender on steroids! I love how efficiently it blends smoothies/soups etc"

Bibby Gignilliat
Owner, PartiesThatCook.com
"It is a serious tool. If you want a perfectly smooth puree, the Vitamix is the machine to use. The motor is powerful enough to grind fresh whole grain flour - making it incredibly useful."
Robin Asbell
Chef and cookbook author
"I keep a space on my counter for the Vitamix because I love to make fruit and vegetable juices. I can also have ice cold smoothies and hot pureed soups in minutes. There is less waste and because it takes the place of my blender and juicer, it saves space."
Susan Odell
Founder and Editor of Foodell.com
"I love the adjustable speed function when working with hot foods and I like the fine quality of the puree the gives."
Ivy Stark
Executive Chef at Dos Caminos
"I adore my Vitamix! It creates the most luscious, velvety‐smooth texture for my soups and sauces. Plus , it's easy to use and clean! It’s perfect for my busy lifestyle!"
Molly Fowler
The Dining Diva
"The large size of the container; the variable speeds; the overall power of the motor."
Ann Hall Every
Certified Culinary Professional, Cooking WithAloha.com
"The Vitamix is high powered, easy to use and a breeze to clean. It does everything from blending the creamiest soups, sauces and smoothies ever to making delicious nut butter and rich dips... It's the one machine that I tell all of my students they must have in their kitchens."

Brenda Cobb
Founder & Director, Living Foods Institute in Atlanta
"My Vitamix is one of the most important tools in my kitchen, both at the restaurants and at home. It guarantees me perfectly smooth purees, soups and emulsions."
Michael Schlow
Chef/Co-Owner, Radius, Via Matta and Great Bay Restaurants in Boston

"Kitchen Magic. Countertop real estate is a valued commodity in most kitchens. But for many home cooks, the siren call of new gadgets and electric appliances can be hard to ignore. We tested the newest arrivals and found a few worth making room for... The Vitamix Professional Series is one expensive blender. But this commercial-grade appliance not only emulsifies, grinds, and chops; it also turns raw vegetables into steaming hot soup in five minutes."
Time Magazine
"Gentlemen, start your engines, rotating at 240 mph, this blender can cook soup... This is definitely not your average blender."
HGTV I Want That
"My favorite blender was the Vitamix. The 2-horsepower motor, more than twice as powerful as that of the nearest competitor, enabled the Vitamix to grind coffee-none of the others could-and puree avocado soup in a flash. And at 8.5 cups, it had the largest container capacity."
Wine Spectator
"The Vitamix Professional Series is not your average blender: It can turn raw vegetables into piping hot soup in a matter of minutes. The stainless steel blade generates speeds up to 240 mph, creating enough friction to bring soup up to serving temperature. Throw in fresh soup ingredients and you'll get a steaming hot soup in minutes. The blender's other tricks include juicing, grinding, kneading dough and even making ice cream."
www.hgtv.com
"Note:This damned machine is so powerful that you don't even have to peel most fruits and vegetables! It reduces tomato skin, for example to froth. And as a 'raw food'... chef who's a good friend pointed out to me...unlike juicers, the Vitamix allows you to waste nothing, nutrient-wise. Every raw food freak worships the Vitamix, she told me!"
Rosengarten Report
"The new Vitamix Professional Series is a commercial-grade blender that emulsifies, blends, grinds, chops and purees any ingredient. It features stainless steel laser-cut blades and a 2+ peak horsepower motor that propels the blade tips up to 240 mph. The 64-ounce polycarbonate container is lighter than glass and processes ingredients consistently."
Ebony
"Meet the blender of the new millennium. You feel its power by looking at it. The marvelous Vitamix Professional Series machine blends, emulsifies, grinds, chops and purees at a commercial level for the passionate home cook. The blade speed alone is dazzling; stainless steel laser-cut blades coupled with serious horsepower up the speed to 240 mph-faster than a Porsche."
Chocolatier
"It looks very intimidating, but it creates a nice creamy texture with no bits of ice. That's what you want in a blended drink."
Imbibe
"The new Vitamix Professional Series is designed to bring the power of the professional to the home chef. The versatile commercial-grade blending appliance emulsifies, blends, cooks, grinds, chops and purees ingredients for easy preparation of a variety of foods like soups, ice creams, pestos, and beverages."
Luxury Las Vegas
"Looking for a powerful, versatile appliance that emulsifies, blends, grinds, chops and purees ingredients with ease? Then the new Vitamix Professional Series, a commercial-grade blending appliance, is designed for you. With more power and control than ordinary blenders, this is blender perfection."
N Magazine
"The Vitamix blender is the classic restaurant workhorse. Now, you can puree, juice, grind, and pulse like a pro at home with the latest commercial-grade model."
Bon Appetit
"Professional chefs view the high price tag of their Vitamix blenders as an investment rather than an expense, and those who look for restaurant-grade kitchen equipment will, too. With stainless steel, laser-cut blades, a powerful motor, and a durable 64-ounce polycarbonate pitcher, this blender is up for any kitchen challenge. It chops nuts into uniform bits with just three pulses, incorporates entire parsley stems into thick hummus, and purées sesame seeds. But while more power is good, control is even better. A single dial controls the Vitamix's ten speeds and various cycles. Its pulse option slows any setting, preventing the overflow of hot liquid and keeping thick mixtures in contact with the blades."
Fine Cooking
"Got the shakes and need a margarita fix quick? Fire up this countertop crusher and set its blade speed to 240 mph."
Maxim
The Professional Series 500 is the latest - and greatest - version of Vitamix's perennial Best Buy selection. There are three new pre-programmed settings - for smoothies, frozen desserts and hot soup — and a more powerful 2-hp motor, but what's unchanged is Vita-Mix's unmatched performance and generous warranty."
Consumers Digest
"Puree it at 240 miles an hour into a perfect frothy concoction with the Vitamix. This professional chefs' favorite blender also makes frozen ice cream, sorbets, nut butters, not soups in 4 ½ minutes."
WCBS-TV in New York
"Made in the U.S., the Vitamix Professional Series blender produces smoothies with a delicate touch. It has a BPA-free, 64-ounce container, a variable-speed controlled dial and a stainless steel blade."
The Dallas Morning News
"The new Vitamix Professional Series 500 combines professional performance with pre-programmed convenience. The addition of three programmed settings means home chefs can prepare delicious gourmet foods with amazing ease. This powerful and versatile blender features a beautiful brushed stainless finish."
www.thekitchn.com
"Variable speed control from low to high; pulse setting; three easy-to-use programmed settings: smoothies, frozen desserts and hot soups; 2-plus peak horsepower motor."
Cooking Club Magazine
"These sturdy machines can make smoothies from anything, and they'll chop onions and potatoes, make soup puree from raw vegetables, and grind whole grains into flour, making it nearly effortless to include more fresh whole foods in your diet.
Experience Life
 
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