Vitamix Corporation is a quality-based organization providing a high level of value and benefit to its customers by developing, producing and marketing high-performance, durable, reliable and innovative blending equipment to the consumer market and foodservice industries.

The family-owned business was born from the creation of the blender when founder, W.G. Barnard, introduced the product to household consumers in 1937 — this was the very first Vitamix machine. In 1964, the company name officially became Vitamix Corporation. Vitamix expanded its product line again in 1986 by introducing blending equipment designed specifically for restaurants, hospitals, culinary art schools and institutions. Today, Vitamix products are sold in the United States and Canada with a distribution network in more than 80 countries.