Throughout the foodservice industry, establishments are finding that expanded beverage menus are an easy, cost-effective way to increase profit margins. When Vitamix met with one of the nation’s largest sports bar and restaurant chains in 2002, the chain was looking to capitalize on increasing market trends in frozen drinks, but its existing equipment prevented expansion beyond basic soft drink and beer offerings.
Knowing that a signature menu is key to a successful program, the chain began looking for a blender that could help them develop and sustain a unique offering that would be duplicable across all locations. A 90-day trial period was conducted, testing the Vitamix BarBoss® Advance® and its leading competitor in a side-by-side comparison.
In just 90 days, the chain saw significant increases in sales volume and profit, and moved forward with a full frozen beverage menu. The Vitamix was chosen for the program as it was found to be quieter, easier to use, and more reliable. While the 10 Vitamix machines had no service issues during testing, all 10 of the competitor’s machines had failures during that time.
Today, the chain has grown to 800 locations, and it places two Vitamix machines in each as the frozen beverage program is its fastest-growing product segment. Ten years after rollout, most of the original machines are still in operation, and Vitamix Customer Service has only received two calls from the restaurant. So rather than replacing your $100 blender every six months and waiting for it to fail in the middle of happy hour, buy the right blender the first time, and enjoy years of worry-free profits.
Consult an expert to learn more.