In 2009, the smoothie market was a $3.4 billion industry and growing. The hottest beverage trend since specialty coffee, smoothies offer healthy, on-the-go meal options in a variety of refreshing flavors. But not so refreshing was the trouble large smoothie chains had in delivering the same, consistent product across every location with reliable equipment that wouldn’t gouge profit margins.
Enter Vitamix. Operating in over 87 percent of the nation’s smoothie shops, Vitamix works with nine leading chains to ensure product quality and consistency, delivering smooth blends of rock-hard frozen fruit.
One chain in particular placed four Vitamix machines in each of its 250-plus locations after existing equipment was continually breaking down (which also required a back-up blender to be stocked in every store). Vitamix was able to achieve smoother blends in less time, cutting blending cycles by 35 percent and perceived noise levels by more than half. Over the three-year warranty period, only 19 machines (1.9 percent) required warranty repair, eliminating the need for back-up machines.
More importantly, as the chain continued to grow and expand, its brand was protected as Vitamix machines were able to consistently produce the same, smooth blends across multiple operators, services, and locations. Unblended ice chunks not included.
Consult an expert to learn more.