About Us

Hero Papa Barnard Image

In 1949, Vitamix founder William G. “Papa” Barnard created the first infomercial in the U.S. to demonstrate how the Vitamix blender can help families eat healthier with whole foods.

watch a clip of the original infomercial

Vitamix Company History

Join the fourth-generation President of Vitamix for a walk through our nearly century-long, true American success story.

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Vitamix Vision

Improving the vitality of people’s lives and liberating the world from conventional food and beverage preparation boundaries.

Vitamix Mission

We create relationships for life by developing and producing the world's best performing and most reliable blending equipment.

Vitamix Careers

As we continue to expand worldwide, we seek employees whose values match our own: Family, Customers, Quality, Integrity, and Teamwork.

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