Press Releases

Vitamix® Sponsors "The Blender Girl" Book Tour 04.09.2014

CLEVELAND — Vitamix is proud to support the launch of “The Blender Girl,” the debut, self-titled cookbook from Tess Masters, a popular plant-based foods enthusiast, blogger and author. In her new book and on her blog, Masters, a self-proclaimed “blendaholic,” shares easy, whole-food-centric recipes—many created with the help of her favorite blender—a Vitamix machine. read more

Vitamix® Introduces the S30, a Versatile, Portable Machine Offering High-Performance Blending 04.04.2014

CLEVELAND — Vitamix, a world leader in professional-grade blending equipment for home and commercial use, presents the S30—the first high-performance, personal blender from the brand trusted by consumers and professional chefs alike. read more

Vitamix® Expands Product Offering at Hudson's Bay with the Professional Series™ 200™ and Professional Series™ 300® 03.21.2014

CLEVELAND – Vitamix®, the brand chosen by leading chefs worldwide, increases it product selection at Hudson’s Bay with the introduction of the Professional Series™ 200™ and Professional Series™ 300® in select locations. Offering the ultimate blending experience, the Vitamix Professional Series machines provide the opportunity to grow your family’s menu and achieve healthy, flavourful, gourmet results with the speed and precision of a professional chef. read more

To Celebrate National Nutrition Month®, Vitamix Shares 31 Healthy Eating Tips—One for every day in March 02.24.2014

CLEVELAND – Each year, the Academy of Nutrition and Dietetics declares March National Nutrition Month®. This year’s theme is “Enjoy the Taste of Eating Right.” To celebrate, Vitamix, a manufacturer of high-performance blending equipment for both commercial and home use, is sharing a healthy eating tip for every day of the month. read more

Ambiente 2014: Vitamix Launches New Products for Europe 02.07.2014

AMBIENTE / FRANKFURT – Vitamix, the U.S.-based manufacturer of high-performance blenders for household and commercial use, will launch new products for the European market at Ambiente trade show (February 7-11, 2014) for the first time. In hall 3.1, booth A 07 and at a separate Smoothie Bar, Vitamix welcomes trade show guests to learn more about its brand and new products. read more

Vitamix® is a Proud Sponsor of the HGTV® Dream Home 2014 01.30.2014

CLEVELAND — Vitamix®, a world leader in high-performance blending equipment for home and commercial use, is proud to announce its sponsorship of the HGTV® Dream Home 2014. This year’s Dream Home is a custom-built, 3,200-square-foot home located in the Truckee, Calif., community of Schaffer’s Mill in the Lake Tahoe area. One lucky HGTV viewer will be selected in March as the winner of the HGTV® Dream Home 2014. read more

Vitamix Chief Financial Officer Loree Connors Receives Crain's Cleveland Business 2013 CFO of the Year Award 11.05.2013

CLEVELAND – Crain’s Cleveland Business has chosen Vitamix Chief Financial Officer Loree Connors as a 2013 CFO of the Year award recipient. The CFO of the Year is the only program dedicated solely to recognizing the contributions of chief financial officers in Northeast Ohio. Nominees are judged by an independent panel of financial practitioners and business managers who consider several factors including leadership, ethics, business growth, strategic transactions and civic contributions. Awards are presented to CFOs representing large, medium and small public, private, nonprofit and government enterprises. Connors was named a CFO of the Year in the large private company category. read more

Vitamix® Sweeps Category in Foodservice Equipment & Supplies Magazine's Best In Class Awards 10.16.2013

CLEVELAND – Vitamix®, the world leader in high-performance blending equipment for home and commercial use, is proud to accept the honor of Best in Class beverage blender company for the fifth consecutive year from Foodservice Equipment and Supplies (FE&S) magazine. The company swept the beverage blender category, being named Best in Class overall, as well as Best in Class by dealers, operators and consultants. Since 2007, Vitamix has won eighteen FE&S Best-in-Class Awards. The awards recognize industry manufacturers with products or services that provide superior value to their customers. read more

Calling All Chefs: Vitamix Will Donate Blenders to First 50 Chefs Who Sign Up to Host Childhood Nutrition Day Events 09.20.2013

CLEVELAND – Childhood Nutrition Day is October 16, but the American Culinary Federation Education Foundation’s Chef & Child Foundation is encouraging chefs to hold awareness events across the country throughout the entire month of October to help kids and families improve their health through proper nutrition. To inspire even more chefs to participate, Vitamix has pledged to donate personal household blenders to the first 50 chefs who register and follow through on their commitments to host events. Chefs can use the Vitamix machines in their activities, which could range from cooking classes to demonstrations to hands-on smoothie making. read more

Vitamix Named One of Northeast Ohio's Top Workplaces 06.17.2013

CLEVELAND – Vitamix has been selected as one of the The Plain Dealer’s Top Workplaces for 2013. In addition to being named 6th best on the list of large companies, Vitamix was ranked best for employee benefits. The Top Workplaces are chosen solely based on employee answers to a survey administered by WorkplaceDynamics, LLP, a leading research firm on organizational health and employee engagement. read more

Vitamix® Unveils The Next Level Of Automation In Frozen Drink Blending: The Modular Blending System 05.17.2013

CLEVELAND –Vitamix®, the world leader in high-performance blending equipment for commercial and home use, introduces the Modular Blending System. This newest Vitamix commercial blending technology continues a legacy of innovation by increasing speed of service and accuracy of drink build—all in a compact, quiet package that blends to precisely the same smooth consistency every time. read more

Vitamix® Unveils Nationwide Culinary School Program 05.17.2013

CLEVELAND — Trusted by professionals and chosen by leading chefs worldwide, Vitamix machines inspire creativity in food preparation in some of the finest bistros, restaurants and coffee houses around the globe. Now, in an effort to assist the next generation of outstanding culinary experts and mixologists reach their aspirations, Vitamix announces the official launch of the Vitamix Culinary School Program read more

U.S. Treasury Secretary Jacob J. Lew Tours Vitamix Manufacturing Facility 05.08.2013

CLEVELAND — May 7, 2013—U.S. Treasury Secretary Jacob J. Lew toured the Vitamix operations center in suburban Cleveland today to draw attention to the importance of investing in manufacturing, innovation and job creation. read more

Vitamix® Announces Sponsorship of HGTV® Dream Home 2013 01.31.2013

CLEVELAND — Vitamix®, the world leader in high-performance blending equipment for home and commercial use, is proud to announce its sponsorship of the HGTV® Dream Home 2013. This year’s HGTV Dream Home is a custom-built, 3,000-square-foot home on Kiawah Island, just outside of Charleston, S.C. One lucky HGTV viewer will be selected in March as the winner of the HGTV Dream Home 2013. read more

Vitamix® 7500: Evolution in Design Meets Elevated Performance & Superior Durability 01.10.2013

CLEVELAND — Continuing as the leader in professional-grade blending innovation, Vita-Mix® Corporation introduces the Vitamix 7500. Featuring a high-performance motor for quicker and easier processing of even the most hard-to-prepare ingredients, the Vitamix 7500 effortlessly chops, creams, blends, heats, grinds, and churns, helping users successfully create their favorite recipes. read more

Vitamix Sponsors 2012 Cleveland Restaurant Week 11.15.2012

Vitamix®, the world leader in high-performance blending equipment for home and commercial use, is proud to be a sponsor of Cleveland Restaurant Week, a two-week culinary extravaganza hosted by Cleveland Independents, running November 5 - 19. Nearly 90 locally-owned and operated restaurants and food establishments – spanning from Sandusky to Mentor to Akron – make up the Cleveland Independents group. read more

Vitamix® Named Best in Class for Sixth Year by Foodservice Equipment & Supplies Magazine 11.02.2012

Vitamix®, the world leader in high-performance blending equipment for home- and commercial-use, is proud to be recently named Best in Class beverage and blender consultant overall and by dealers and operators by Foodservice Equipment and Supplies (FE&S) magazine. These awards are given to industry manufacturers with products or services that are superior in providing value in multiple ways. This is the fourth consecutive year that Vitamix has been awarded with the Best in Class designation. Since 2007, Vitamix has won numerous category awards including fourteen FE&S Best-in-Class Awards, including Best in Class Overall, Best in Class by Dealers and Best in Class by Operators. read more

Pastry Chef Rises to the Top in Vitamix® Chef “Blend Off” 10.19.2012

Philip Speer, executive pastry chef at Uchi restaurant in Austin, Texas, came out on top during The 2012 Vitamix® Challenge, while battling it out against five other top chefs from across the country in a one-of-a-kind “blend off.” Contestants were tasked with creating a dish that showcased the Vitamix blender in an innovative, creative and delicious way. read more

Vitamix® Challenges Chefs’ Creativity 09.27.2012

Several of the most talented chefs from across the country will battle it out during the ultimate cooking competition–the 2012 Vitamix Challenge. Equipped with a Vitamix blender, shared kitchen equipment, and contributing their own ingredients, six professional chefs will "blend-off" in an attempt to win the ultimate Vitamix package for their kitchen and the bragging rights as this year’s Vitamix Challenge Champion. The 3rd Annual Vitamix Challenge held at the StarChefs.com International Chefs Congress is a real-time event that tests the culinary skills and determination of each participant. The Vitamix Challenge takes place in New York City on October 2nd. read more

Vitamix Expands with New Manufacturing Facility in Suburban Cleveland 08.16.2012

CLEVELAND – (Aug. 16, 2012) – Just a few months after breaking ground on a $10-million-dollar, 51,000-square-foot expansion of its world headquarters, Vita-Mix Corporation today announced it is expanding yet again. This time, the manufacturer of high performance blending equipment will open a new facility in Strongsville, Ohio, eight miles from its Olmsted Township headquarters. read more

Vitamix® Launches the Automatic Mix'n Machine®, Receives Kitchen Innovations 2012 Award 05.04.2012

Vitamix introduces the Automatic Mix'n Machine®, a hands-free, fully programmable, commercial-grade mixer that incorporates candies, syrups, cookies and hard-to-mix ingredients into soft serve ice cream or frozen yogurt without damaging the inclusions. Specifically created for convenience retailers, it’s ideal for "self-serve" and "operator-serve" milkshake and mix-in beverage or dessert creations using soft-serve ice cream and frozen yogurt. read more

A New Generation of Blending Has Arrived: The Vitamix® Professional Series 750 03.09.2012

Offering pre-programmed settings, quieter blending, a compact container, full variable speed plus a pulse feature, the Professional Series 750 delivers advanced, high-performance blending in an attractive, timeless design – a contemporary interpretation of the classic Vitamix experience. read more

A Premium, Professional-Grade Blender Worthy of Your Kitchen’s Counter Space: The New Vitamix® Professional Series 300 03.09.2012

Performing tasks that no other blender can match, the Professional Series 300 easily takes the place of several kitchen appliances. Featuring a new design, quieter blending, full variable speed plus a pulse feature, the Professional Series 300 delivers advanced, high-performance blending in an attractive, timeless design. read more

Vita-Mix® Corporation Celebrates 90th Anniversary 01.27.2011

A celebration of 90 years of success has begun at the Vita-Mix Corporation. From its humble beginnings as a one-man, door-to-door sales company in 1921, the company has sustained continual growth throughout the last 90 years and now holds an international presence as one of the leading manufacturers of blending equipment in the world. Anniversary celebrations in 2011 are highlighting some of the founding, core principles of the company and the energizing impact they have had during nine decades of its existence. read more