Vitamix® Professional Series 500 Puts Culinary Creativity at Your Fingertips

Vitamix® Professional Series 500 Puts Culinary Creativity at Your Fingertips 11.01.2010

CLEVELAND — From the innovation leader in professional-grade blenders, the Vitamix® Professional Series 500 enables you to create hundreds of healthy and delicious culinary masterpieces. This is the first Vitamix model with three pre-programmed settings – Smoothies, Frozen Desserts and Hot Soups – to help home chefs make gourmet meals like the pros.

Along with power and versatility, the Pro Series 500 offers an innovative pulse feature for precise control of the end product’s texture. This new pulse feature can be used alone or in tandem with the pre-programmed settings or variable speed control, giving you the ability to grind, blend and process to your specific needs.

The variable speed control offers unlimited processing flexibility, from cool to steaming hot, and from chunky to silky-smooth. From flawless frozen drinks to perfectly pureed soups and flavorful fruit sorbets, the Professional Series 500 makes entertaining amazingly easy.

Though its capabilities are nearly limitless, this machine is also extremely intuitive and easy to use: once the container is filled with ingredients, simply set the dial to a programmed setting and start the machine. It will automatically shut off once the cycle is complete.

The Pro Series 500 is much more than a blender. It can actually replace several appliances in your kitchen, saving valuable countertop space. It can quickly crush ice, process nuts into butter, juice whole fruits in seconds and even make steaming hot soup. The tamper helps you process thick or frozen mixtures with perfect results every time.

This multi-functional kitchen essential is equipped with a commercial-grade 2+ peak horsepower motor that generates blade speeds up to 240 mph. The 64-ounce, BPA-free container allows you to puree soup for six or grind just a tablespoon of peppercorns. The on/off switch, located at the bottom of the base, illuminates when the machine is turned on.

The Professional Series 500 features an easy-to-clean, brushed stainless finish on the base, which is fingerprint resistant. It has a suggested retail price of $599, and includes a Create Recipe Book with an easel-back design, containing more than 350 gourmet chef-inspired recipes and a “Let’s Get Started” instructional DVD with executive chef Steve Schimoler showcasing recipes, tips and techniques. It also comes with a full 7-year warranty. The Professional Series 500 is sold at specialty and online retailers including Williams-Sonoma (www.williams-sonoma.com or 877-812-6235) and Sur La Table (www.surlatable.com or 800-243-0852).

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About Vitamix®

Vita-Mix® Corporation, privately owned and operated by the Barnard family since 1921, manufactures and markets superior blending and mixing products directly to the public and the restaurant/hospitality industry.  Vitamix is recognized as a leader in innovation in the direct marketing industry, having created the infomercial genre in the late 1940s and developed the first true commercial blender in the early 1990s. Leading consumer magazines rank Vitamix as the highest quality consumer blender. The company’s commercial customer list reads like a “Who’s Who” of major restaurant chains, and gourmet chefs worldwide say their Vitamix machines are more important to them than their knives. Nestled in the valley of picturesque Olmsted Falls, Ohio, the company employs more than 300 people, has a global presence in more than 80 countries and continues to win awards for product innovation. For more information, visit www.vitamix.com.