Vitamix® Challenges Chefs’ Creativity

Chefs blend-off in competition for title and Vitamix machines 09.27.2012

CLEVELAND – Several of the most talented chefs from across the country will battle it out during the ultimate cooking competition–the 2012 Vitamix Challenge. Equipped with a Vitamix blender, shared kitchen equipment, and contributing their own ingredients, six professional chefs will "blend-off" in an attempt to win the ultimate Vitamix package for their kitchen and the bragging rights as this year’s Vitamix Challenge Champion. The 3rd Annual Vitamix Challenge held at the StarChefs.com International Chefs Congress is a real-time event that tests the culinary skills and determination of each participant. The Vitamix Challenge takes place in New York City on October 2nd.

During this uniquely-styled culinary challenge, contestants will be tasked with creating dishes that showcase the Vitamix blender in unusual and innovative ways. Contestants have 60 minutes to prove their originality, creativity and blending techniques to judges as they compete for the title of the 2012 Vitamix Challenge Champion. The well-known judges include celebrity chefs Richard Blais, Paul Qui and leading journalists and cookbook authors Matt and Ted Lee.

2012 Semi-Finalists include:
  • Tyler Anderson – Owner/Executive Chef, Millwright's Restaurant & Tavern, Simsbury, CT
  • Philip Speer – Executive Pastry Chef, Uchi, Austin & Houston, TX
  • Anna G. Levien – Chef & Author, Everyday Vegan (and Raw) by Anna, Sparta, NJ
  • Christopher P. Bates – General Manager/Executive Chef, Hotel Fauchere, Milford, PA
  • Phillip Lopez – Owner/Executive Chef, Root, New Orleans, LA
  • Jason Bond – Owner/Chef, Bondir Restaurant, Cambridge, MA

“With quality, high-performance equipment being a necessity in any professional kitchen, Vitamix is proud to be the exclusive sponsor of the contest,” said Rula Stamatis, marketing manager of Vitamix’s Commercial Division. “Our partnership with StarChefs.com is very important, as it allows us to honor those individuals who are making their marks in the culinary world, as well as giving us the opportunity to work with some of the finest chefs. We are pleased to provide our blending equipment to these accomplished chefs as a tool that will help to inspire them to continue to innovate.”

The lucky grand prize winner will receive the ultimate Vitamix package containing a Vita-Prep® 3, a Vitamix® XL™, The Quiet One® from Vitamix, and a $500 American Express gift card. All six chefs will receive a $500 Travel Certificate for travel to New York City, a three-day Industry Pass to attend the StarChefs.com International Chefs Congress and an exclusive Vitamix travel bag.

Those interested in learning more about Vitamix’s support of StarChefs.com can visit http://www.starchefs.com/cook/icc-sponsor/vitamix/vitamix-challenge/2012 to view partnership information, product information, chef recommendations and testimonials, as well as recipes using Vitamix equipment.

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 About Vitamix®

Vita-Mix® Corporation, privately owned and operated by the Barnard family since 1921, manufactures and markets superior blending and mixing products directly to the public and the restaurant/hospitality industry. Vitamix is recognized as a leader in innovation in the direct marketing industry, having created the infomercial genre in the late 1940s and developed the first true commercial blender in the early 1990s. Leading consumer magazines rank Vitamix as the highest quality consumer blender. The company’s commercial customer list reads like a “Who’s Who” of major restaurant chains, and gourmet chefs worldwide say their Vitamix machines are more important to them than their knives. Nestled in the valley of picturesque Olmsted Falls, Ohio, the company employs more than 300 people, has a global presence in more than 80 countries and continues to win awards for product innovation. For more information, visit www.vitamix.com.