Vitamix Expands with New Manufacturing Facility in Suburban Cleveland
Fast-Growing Manufacturer of High Performance Blending Equipment to Open 175,000-Square-Foot Facility in Strongsville to Keep Up with Increasing Demand for Products 08.16.2012
CLEVELAND – Just a few months after breaking ground on a $10-million-dollar, 51,000-square-foot expansion of its world headquarters, Vita-Mix Corporation today announced it is expanding yet again. This time, the manufacturer of high performance blending equipment will open a new facility in Strongsville, Ohio, eight miles from its Olmsted Township headquarters.
The new space will give the company, whose products are sold in the U.S. and more than 80 countries around the world, additional capacity for manufacturing and assembly, and more warehousing space for raw materials and finished goods.
“We knew we would need to expand production and warehouse space eventually, but our business is growing faster than even we anticipated, requiring us to expand now,” said Vitamix President and CEO Jodi L. Berg.
Over the past three years, Vitamix has doubled in sales, increased international exports by 80 percent, and increased its workforce by 45 percent. Vitamix currently employs more than 500 people and plans to hire at least 100 more throughout 2012.
Berg attributes the company’s growth to several factors, including increased awareness among the general public of the link between good nutrition and health, as well as an expanded distribution network.
“The understanding of the importance of a whole foods, healthy lifestyle continues to grow. People want to eat healthy, but they do not want to compromise on taste and enjoyment. The Vitamix makes this possible and makes enjoying a healthy cuisine sustainable,” Berg said.
“Internationally, we have expanded our distribution into more retail doors, such as Harrods and John Lewis in the UK.,” she added. “Similarly in the U.S., Vitamix is in more than 2,000 retail doors including Williams Sonoma, Bed, Bath & Beyond, Crate & Barrel, and Sur La Table. In addition, we are now the exclusive high performance blender sold at Costco.”
Vitamix created 100 new positions to be filled throughout 2012, and the new Strongsville location will provide much needed space for these positions as well as for some of the existing employees currently working out of the headquarters location. Once the Strongsville location is up and running, which is expected by year end, the company will have approximately 350 people working out of the Strongsville location on two different shifts, and between 200-250 working out of the headquarters location.
Vitamix, privately owned and operated by the Barnard family since 1921, manufactures and markets superior blending and mixing products directly to the public and the restaurant/hospitality industry. Vitamix is recognized as a leader in innovation in the direct marketing industry, having created the infomercial genre in the late 1940s and developed the first true commercial blender in the early 1990s. The company’s commercial customer list reads like a “Who’s Who” of major restaurant chains, and gourmet chefs worldwide say their Vitamix machines are more important to them than their knives. Nestled in the valley of picturesque Olmsted Falls, Ohio, the company employs more than 700 people, assembles all products in NE Ohio, has a global presence in more than 100 countries and continues to win awards for product innovation. For more information, visit vitamix.com.