Vitamix Chief Financial Officer Loree Connors Receives Crain's Cleveland Business 2013 CFO of the Year Award

Award Honors Northeast Ohio’s Top Fiscal Officers for Outstanding Financial Leadership, Asset Management and Strategic Vision

CLEVELAND – Crain’s Cleveland Business has chosen Vitamix Chief Financial Officer Loree Connors as a 2013 CFO of the Year award recipient. The CFO of the Year is the only program dedicated solely to recognizing the contributions of chief financial officers in Northeast Ohio. Nominees are judged by an independent panel of financial practitioners and business managers who consider several factors including leadership, ethics, business growth, strategic transactions and civic contributions. Awards are presented to CFOs representing large, medium and small public, private, nonprofit and government enterprises. Connors was named a CFO of the Year in the large private company category.

“Loree is one of those rare talents with the ideal mix of all of the qualities you need in a CFO,” said Jodi Berg, Vitamix president and CEO. “She has the vision to see the big picture and the attention to detail needed to protect the company from risk. We are a fourth-generation, family-owned company and Loree puts her heart and soul into her mission of keeping Vitamix financially viable for generations to come.”

Connors is the great granddaughter of Vitamix founder W.G. Barnard. She was a co-owner of an accounting firm before joining Vitamix in 2005. Connors oversees Vitamix’s accounting function as well as its Information Technology and Legal departments. Under her financial leadership, Vitamix has seen cumulative average sales growth of 30 percent while maintaining double-digit profit margins. Company sales have doubled over the past two years and have grown 50 percent year-to-date in 2013.

Connors is a member of the Board of Trustees of the Cleveland Zoological Society and co-founder of the Westside Professional Women’s Connection, a women’s networking organization.




About Vitamix®

Vitamix, privately owned and operated by the Barnard family since 1921, manufactures and markets superior blending and mixing products directly to the public and the restaurant/hospitality industry. Vitamix is recognized as a leader in innovation in the direct marketing industry, having created the infomercial genre in the late 1940s and developed the first true commercial blender in the early 1990s. The company’s commercial customer list reads like a “Who’s Who” of major restaurant chains, and gourmet chefs worldwide say their Vitamix machines are more important to them than their knives. Nestled in the valley of picturesque Olmsted Falls, Ohio, the company employs more than 700 people, assembles all products in NE Ohio, has a global presence in more than 100 countries and continues to win awards for product innovation. For more information, visit