Ambiente 2014: Vitamix Launches New Products for Europe
Vitamix expands presence in German retail business
AMBIENTE / FRANKFURT – Vitamix, the U.S.-based manufacturer of high-performance blenders for household and commercial use, will launch new products for the European market at Ambiente trade show (February 7-11, 2014) for the first time. In hall 3.1, booth A 07 and at a separate Smoothie Bar, Vitamix welcomes trade show guests to learn more about its brand and new products.
Trade show highlight: The new generation of blending – Vitamix Professional Series 750
Five pre-programmed settings for Smoothies, Frozen Desserts, Hot Soups, Puree and a Cleaning Cycle ensure consistent results and simple cleaning, making blending easier than ever before.
Powerful and versatile, the Professional Series 750 offers quieter blending, resulting from enhanced airflow management, similar to Vitamix’s commercial blenders, dramatically reducing noise of the blend by half, or 10 decibels. This feature also improves motor cooling for longer, more robust blending of even the toughest ingredients. With its powerful 2.2 peak horsepower motor, the Professional Series 750 generates blade speeds up to 270 mph or 434 km/h and creates a smooth, consistent blend.
The Professional Series 750 is further enhanced with a new compact design to fit under most kitchen cabinets, giving home chefs more reason to keep the blender proudly displayed. The base is equipped with an easy-to-clean, attractive brushed stainless finish. The low-profile 64-ounce or 2-liter, BPA-free container features a steel blade and wider base for faster, finer blending and an improved pour spout to provide a quicker, easier pour.
Vitamix blenders: Culinary creativity at your fingertips
Besides the Professional Series 750, Vitamix will also present the Total Nutrition Center (TNC 5200) and the Professional Series 500 at Ambiente. The TNC 5200 can blend, pureé, grind, cream, crush, knead and even cook. Its impressive power and laser-cut blade design allows the machine to pulverize fruits and vegetables, providing vital vitamins, nutrients and antioxidants from peels, pulp and seeds. The Variable Speed dial allows for flexibility and creativity to fine chop, grind or fully blend ingredients, all in one container.
The Vitamix Professional Series 500 features three pre-programmed settings – Smoothies, Frozen Desserts and Hot Soups – to help home chefs make gourmet meals like the pros. Along with power and versatility, the Pro Series 500 offers an innovative pulse feature for precise control of the end product’s texture. This pulse feature can be used alone or in tandem with the pre-programmed settings or variable speed control, giving you the ability to grind, blend and process to your specific needs.
All Vitamix blenders are constructed in a way that allows an optimal preparation of healthy and delicious whole food: A powerful commercial-grade motor, a unique container design and the precision-designed blades constantly deliver excellent results. Vitamix blenders are more than blenders; they are doing the work of more than 10 different kitchen appliances at once. The machines have a 7-year warranty, which leads to the lowest total cost of ownership.
In 2013, Vitamix expanded its presence in Germany by creating a sales force structure and subsidiary in Berlin. Founded in 1921, the still family-owned and -operated company thus is able to offer fast and efficient service to its German partners and clients.
Vitamix, privately owned and operated by the Barnard family since 1921, manufactures and markets superior blending and mixing products directly to the public and the restaurant/hospitality industry. Vitamix is recognized as a leader in innovation in the direct marketing industry, having created the infomercial genre in the late 1940s and developed the first true commercial blender in the early 1990s. The company’s commercial customer list reads like a “Who’s Who” of major restaurant chains, and gourmet chefs worldwide say their Vitamix machines are more important to them than their knives. Nestled in the valley of picturesque Olmsted Falls, Ohio, the company employs more than 700 people, assembles all products in NE Ohio, has a global presence in more than 100 countries and continues to win awards for product innovation. For more information, visit vitamix.com.