Vitamix® Introduces the S30, a Versatile, Portable Machine Offering High-Performance Blending

Vitamix S30 Redefines the Personal Blender; Offers the Joys of Culinary Exploration in a Powerful, Convenient, Compact Design 04.04.2014

CLEVELAND — Vitamix, a world leader in professional-grade blending equipment for home and commercial use, presents the S30—the first high-performance, personal blender from the brand trusted by consumers and professional chefs alike.

Featuring the versatility and durability that are synonymous with the Vitamix name, the S30 offers a sleek, compact design that allows users to easily create smaller batches and individual servings and streamlines everyday kitchen tasks. Equipped with two perfectly sized containers for individuals and small families plus a lightweight base, the S30 makes it simple to quickly blend and take recipes to go.

The small but mighty S30 boasts a powerful 790-watt motor, metal drive system and the signature laser-cut, stainless-steel blades—a staple of Vitamix machines. The result is a smoother blend, even with tough ingredients. The machine also gives users control over blending, with a Variable Speed Control and a Pulse feature to effortlessly create a variety of textures.

Designed to perform like no other, the efficient S30 comes with two unique, shatter-resistant, BPA-free containers. Users can choose the right one for the task at hand, making it simple to prepare individual servings of smoothies and juices, quickly chop vegetables, grind grains and produce smaller batches of soups, sauces, vinaigrettes, frozen desserts and more. An interlock ensures the container is securely in place before starting the machine. The 20-ounce double insulated beverage cup quickly blends single-serving recipes and becomes an instant travel cup—perfect for most cup holders—with a flip-top lid.  Its double-insulated material maintains temperatures while on the go. The 40-ounce container offers fast processing, a mess-free pour and the versatility to create single and double servings of favorite Vitamix recipes.

The removable blade base on the S30 makes it safe and easy to extract thicker creations, like peanut butter and dips. For added convenience, both containers, as well as the tamper and blade base, are top rack dishwasher-safe.

“We have created the ideal machine for the on-the-go fitness enthusiast, the home chef who wants to produce small batches of sauces or dips, and the family who wants to make their own personal blends with minimal clean-up,” said Karen Haefling, vice president of marketing, Vitamix. “With the introduction of the S30, we’re redefining the personal blender by combining convenience and portability with the power and versatility Vitamix machines are known for. The S30 is adaptable enough to help create every meal of the day, yet small enough to accompany you anywhere.”

Because of its smaller stature, the S30 can conveniently be stored in or under kitchen cabinets and the containers fit easily on refrigerator shelves. This machine is also perfect for the gym, office, vacation home, business trip... or anywhere there is a need for personal blending.

The S30 has a suggested retail price of $399 and includes an instructional DVD, cookbook and five-year warranty. The S30 is now available in an attractive black finish exclusively at Williams-Sonoma and vitamix.com.

For more information on the S30 and its features, visit www.vitamix.com/S30.


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About Vitamix®

Vita-Mix® Corporation (“Vitamix”) is a privately held family-owned and -operated company founded in 1921 that manufactures high-performance blending equipment for home and commercial use. The company’s commercial customer list reads like a “Who’s Who” of major restaurant chains, and gourmet chefs say their Vitamix machines are as important to them as their knives. A recognized leader in marketing and product innovation, Vitamix founder William G. “Papa” Barnard created one of the first infomercials in 1949 to demonstrate how the Vitamix blender could help people improve their health with whole foods, and the company developed the first true commercial blender in the early 1990s, which ignited the smoothie movement. Vitamix, whose products are known worldwide for their performance, durability, and reliability, continues to win awards for product innovation and is a recipient of the president’s prestigious “E” Award for Exports. Headquartered in Olmsted Township, Ohio, 19 miles from Cleveland, Vitamix products are manufactured in Northeast Ohio and sold in approximately 100 countries. For more information, please visit www.vitamix.com.