Vitamix® Sponsors "The Blender Girl" Book Tour
Health-conscious Blogger and "Blendaholic" Tess Masters Features Vitamix Recipes in New Cookbook 04/09/2014
CLEVELAND — Vitamix is proud to support the launch of “The Blender Girl,” the debut, self-titled cookbook from Tess Masters, a popular plant-based foods enthusiast, blogger and author. In her new book and on her blog, Masters, a self-proclaimed “blendaholic,” shares easy, whole-food-centric recipes—many created with the help of her favorite blender—a Vitamix machine.
“The Blender Girl,” available April 8, features 100 gluten-free, vegan recipes for smoothies, snacks, salads, soups, appetizers, desserts and more, made quickly and easily. Masters' approach to recipe creation relies on natural flavors and sweeteners. With this down-to-earth focus, many recipes are raw; still others are nut-, soy-, corn- and sugar-free. The book also offers food education with nut milk cheat sheets, soaking and sprouting charts, plus nutrient guides, making the publication an all-encompassing resource for healthy, natural food choices.
Vitamix is sponsoring “The Blender Girl” book launch tour, which includes live cooking demonstrations in seven major cities across the United States as well as two launch events in Los Angeles. Masters will be using her favorite Vitamix machines to blend her all-natural, gluten-free, vegan creations at these events.
"Vitamix is my best friend in the kitchen. I use mine at least three times a day, and could never live without it," said Masters. "This incredible machine makes healthy fast food possible, helping busy people whip up delicious and nutritious meals the whole family can enjoy."
Vitamix is also participating in Masters’ 42 Days of Giveaways campaign, offering blending enthusiasts a chance to win products that Masters recommends in her book, including Vitamix machines. Fans looking to make their very own blended creations can enter for a chance to win a Vitamix by visiting the 42 Days of Giveaways website.
“Tess has been one of our top fans for many years. Her new book showcases the abilities of our products to create simple, whole-food recipes that taste great and are good for you as well,” said Karen Haefling, vice president of marketing, Vitamix. “We are thrilled to help facilitate her efforts to make health, nutrition and good eating more accessible through blending.”
As a presenter and recipe developer, Masters has been featured in prominent publications such as theLos Angeles Times, Vegetarian Times, Glamour.com, Chow.com and Epicurious.com. With Masters' large following of like-minded fans and newbie smoothie enthusiasts, her cookbook is sure to be a great addition to anyone’s kitchen.
For more information on Masters or her new cookbook, visit theblendergirl.com. For more information on Vitamix products please visit vitamix.com.
Vita-Mix® Corporation (“Vitamix”) is a privately held family-owned and -operated company founded in 1921 that manufactures high-performance blending equipment for home and commercial use. The company’s commercial customer list reads like a “Who’s Who” of major restaurant chains, and gourmet chefs say their Vitamix machines are as important to them as their knives. A recognized leader in marketing and product innovation, Vitamix founder William G. “Papa” Barnard created one of the first infomercials in 1949 to demonstrate how the Vitamix blender could help people improve their health with whole foods, and the company developed the first true commercial blender in the early 1990s, which ignited the smoothie movement. Vitamix, whose products are known worldwide for their performance, durability, and reliability, continues to win awards for product innovation and is a recipient of the president’s prestigious “E” Award for Exports. Headquartered in Olmsted Township, Ohio, 19 miles from Cleveland, Vitamix products are manufactured in Northeast Ohio and sold in approximately 100 countries. For more information, please visit www.vitamix.com.