Vitamix Unveiling Cutting-Edge Blending Technology at Consumer Electronics Show

New Vitamix Ascent Series blenders feature wireless capabilities to produce the most advanced blending experience for home chefs

LAS VEGAS – Vitamix, a global manufacturer of high-performance blending equipment, will show its newly released Vitamix® Ascent™ Series blenders at two different booth locations this week (Jan. 5-8, 2017) at the Consumer Electronics Show. The Vitamix Ascent Series redefines the form and function of high-performance blending, combining state-of-the-art design and precision engineering with advanced technology.

On Friday, Jan. 6, Vitamix will demonstrate the benefits of the Ascent Series’ wireless connectivity using the latest technology from Nordic Semiconductor at the Nordic booth (#44744 in Sands A-D, Sands Exhibition Hall). Attendees will see how the Vitamix A3300 Ascent Series blender communicates with the Vitamix® Perfect Blend™ Smart Scale and Recipe App to detect the type of blending container being used and modify the desired recipe accordingly.

“If, for example, a user selects a smoothie to make in the Recipe App, the Perfect Blend Smart Scale will automatically determine the size of the container being used – whether it’s the 64-ounce low-profile container or the smaller 16-ounce or 8-ounce containers – and adjust the recipe as needed,” said Mark Fleming, Vice President, Product Management and Engineering for Vitamix. “Through wireless technology, the scale, blender and app are all connected and work together to make the consumer more confident and successful in the kitchen.”

Throughout the four days of CES, Vitamix Ascent Series blenders will also be on display at the NXP Semiconductors booth (Tech East, Las Vegas Convention Center, CP-25). There, visitors can learn how Near Field Communication (NFC) technology powers the Ascent Series’ Self-Detect™ Container feature. Only when the blender senses that a compatible container has been placed onto the Ascent Series machine base will the unit power on. The Ascent Series’ Self-Detect Container also utilizes NFC to modify program settings, button functions, machine ramp rates, and time settings.

“‘Smart technology’ is a phrase that’s often used to describe the evolution of kitchen appliances today, and Vitamix has brought it to life with the introduction of the Ascent Series,” said Fleming. “The technology we’ve incorporated into this new line of blenders will allow us to add new functionality and features in the future, and we’re proud to display it at CES alongside some of the world’s foremost technology companies.”

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About Vitamix

The Vitamix family of companies is privately held and family-owned and -operated. Founded in 1921, Vitamix manufactures high-performance blending equipment for home and commercial use. Its commercial customer list reads like a “Who’s Who” of major restaurant chains, and gourmet chefs say their Vitamix machines are as important to them as their knives. The company developed the first true commercial blender in the early 1990s, which ignited the smoothie movement, and has been named the Best in Class Overall beverage blender for eight consecutive years by readers of Foodservice Equipment & Supplies magazine. Vitamix continues to win awards for innovation in its products, which are known worldwide for their performance, versatility and ease of use, and are available in approximately 140 countries. The company is headquartered in Olmsted Township, Ohio, near Cleveland. For more information, please visit www.vitamix.com.

Media Contacts:
Scott Tennant
Director of Communications
Vitamix
(440) 782-2447
stennant@vitamix.com

Jamie Dalton
Falls Communications
(216) 696-0229
jdalton@fallscommunications.com