Independent consumer group CHOICE has named the Vitamix S30 the Best performer in its recent test of single serve blenders.

AUSTRALIA: CHOICE experts tested the product for its performance, ease of use and nutrient extraction, giving an overall score of 83%.

“We are so pleased to be rated as the best performing single- serve blender by
Choice,” said Aleta Wright, Vitamix Marketing Manager for Australia and New Zealand. “The category has been missing a high quality single serve blender and we are pleased to be able to offer consumers a product which won’t end up in landfill.” 

The Vitamix S30 was rated excellent for:

  • Blending kale
  • Green smoothies
  • Grinding nuts
  • Crushing ice
  • Grating cheese
  • Grinding coffee
  • Blending frozen fruit
  • Making Mayonnaise

CHOICE is Australia’s largest source of expert reviews. Based on unbiased analysis and rigorous testing, they help consumers compare products and services and select what’s best for them.

As the world leader in professional grade blending equipment, the new Vitamix S30 comes with the confidence of a seven-year warranty. All its containers, removable metal blade base, and tamper, are dishwasher safe.

The Vitamix S30 comes in a range of colours and has a recommended retail price in Australia of $845 for Black, Red, Cranberry, Daybreak Blue, Apple Green, Cream and White and $895 for the Brushed Stainless Finish. Each Vitamix S30 comes with one family sized 1.2L container, two 600ML blending/ travel containers with flip-top lid, a tamper, cookbook and seven-year warranty. The Vitamix S30 is available in Myer, David Jones and other leading appliance retailers.


Media contact:  

To arrange a loan of a Vitamix S30, to interview Aleta Wright, or for more information, please contact:

Isabella Rousis, Senior PR Executive
Filtered Media
(02) 8355 3134 or 0425 740 753

Camilla Friend, PR Assistant
Filtered Media
(02) 8006 5740

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About Vitamix

VitaMix® Corporation (“Vitamix”) is a privately held family-owned and operated company founded in 1921 that manufactures high-performance blending equipment for home and commercial use. The company’s commercial customer list reads like a “Who’s Who” of major restaurant chains, celebrities and movers and shakers within the health and wellness industry. Gourmet chefs say their Vitamix machines are as important to them as their knives.

A recognised leader in marketing and product innovation, Vitamix founder William G. “Papa” Barnard created the first infomercial in 1949 to demonstrate how the Vitamix blender could help people improve their health with whole foods, and the company developed the first true commercial blender in the early 1990s, which ignited the smoothie movement.

Vitamix, whose products are known worldwide for their performance, durability, and reliability, continues to win awards for product innovation and is a recipient of the president’s prestigious “E” Award for Exports. Headquartered in Olmsted Township, Ohio, 19 miles from Cleveland, Vitamix products are manufactured in Northeast Ohio and sold in approximately 100 countries.