Vitamix® redefines the personal blender category in Australia

Introducing the Vitamix S30, a powerful, portable high-performance machine engineered to change your life

AUSTRALIA: Vitamix Australia is releasing its first small-size high performance personal blender in eight beautiful colours through national retailers from 1 August 2015. Suited to the active Australian that works long hours, loves sport, and seeks healthy food options on the go – the new Vitamix S30 is a powerful and portable machine for our time.

The new Vitamix S30 delivers the power, performance and engineering prowess for which Vitamix is famous, with the versatility of two different container sizes. The Vitamix S30 comes with two shatter-resistant and BPA-free 600mL to-go containers that sit on the powerfulbase for making smaller serves of any recipe favourite. Whether it’s nut milk, salad dressing, or smoothies, the double-insulated containers with a flip-top lid maintain temperatures on the go as they instantly turn into a travel container.

The Vitamix S30 also comes with a compact 1.2L BPA-free Vitamix container and tamper that offers fast processing, a mess-free pour and the versatility to create single and double servings of any recipe. An inspiring cookbook with over 200 Vitamix triple-tested recipes such as Vegan Avocado Chocolate Torte will open up a world of healthy culinary exploration.

“The Vitamix S30 creates a new category of high performance personal blender,” says Aleta Wright, Marketing Manager for Vitamix Australia and New Zealand. “Never before have Australians had the convenience and portability of a compact blender with to-go capability, without compromising on power, versatility or quality.”

The Vitamix S30 sits comfortably on any bench top, be it a small apartment, office, gym, home kitchen or caravan. Those who are into sport and fitness, travel, or want quick and easy healthy meals with minimal clean-up, will love the adaptability of the S30 to help them create every meal of the day, anywhere life takes them.

As the world leader in professional grade blending equipment, the new Vitamix S30 comes with the confidence of a seven-year warranty. All its containers, removable metal blade base, and tamper, are dishwasher safe.

Small yet exceptionally powerful, the Vitamix S30 is backed by 90+ years of Vitamix engineering experience. The Vitamix S30 boasts a powerful motor, breaking down the toughest ingredients for the smoothest blend. The metal drive system provides maximum durability while the laser cut steel blades from hardened steel deliver a superior blend and longer lifespan.

The removable Vitamix S30 blade base makes it safe and easy to clean and extract thicker creations, like nut butters and dips. A magnetic interlock system ensures the container is securely in place before starting the machine. The Variable Speed Control dial and Pulse assist in creating a variety of textures and makes it easy to prepare individual servings of smoothies and juices, quickly chop vegetables, grind grains and produce smaller batches of soups, sauces, vinaigrettes, frozen desserts and more.

The Vitamix S30 has a recommended retail price in Australia of $845 for Black, Red, Cranberry, Daybreak Blue, Sour Apple Green, Cream and White and $895 for Brushed Stainless Steel. Each Vitamix S30 comes with one 1.2L container, two 600ML containers with flip-top lid, a tamper, cookbook and seven-year warranty. The Vitamix S30 is in stores from Saturday 1 August 2015 including Myer, David Jones and other premium appliance retailers.

About Vitamix

VitaMix® Corporation (“Vitamix”) is a privately held family-owned and operated company founded in 1921 that manufactures high-performance blending equipment for home and commercial use. The company’s commercial customer list reads like a “Who’s Who” of major restaurant chains, celebrities and movers and shakers within the health and wellness industry. Gourmet chefs say their Vitamix machines are as important to them as their knives.

A recognised leader in marketing and product innovation, Vitamix founder William G. “Papa” Barnard created the first infomercial in 1949 to demonstrate how the Vitamix blender could help people improve their health with whole foods, and the company developed the first true commercial blender in the early 1990s, which ignited the smoothie movement.

Vitamix, whose products are known worldwide for their performance, durability, and reliability, continues to win awards for product innovation and is a recipient of the president’s prestigious “E” Award for Exports. Headquartered in Olmsted Township, Ohio, 19 miles from Cleveland, Vitamix products are manufactured in Northeast Ohio and sold in approximately 100 countries.