Vitamix Privacy Policy and Cookie Policy

Privacy Policy

Vitamix Cookie Policy

  1. What are Cookies?: Cookies are small files that are sent to and stored in your computer by the websites you visit. Cookies are stored in your browser's file directory. Cookies may be stored only for the time you are in a given site, called a session cookie, or they may remain stored in your browser for a defined period of time beyond your current session, known as a persistent cookie. Cookies work in combination with content within the website itself, to capture and remember information. Cookies do not carry viruses or install malware. To learn more about these technologies and how they work, please see

  2. Understanding why Vitamix uses cookies: Vitamix uses cookies on our website to distinguish you from other users of our website. Cookies helps us to maintain the continuity of your browsing session and remember your details (including your device's Internet Protocol (IP) address) and preferences when you return and otherwise improves website functionality and performance. If you choose to provide us with personal information, such as your name and email address, we may link this information to your computer or mobile device's IP address to better personalise your experience on the website. The Vitamix Cookie Policy should be read in conjunction with the Vitamix Privacy Policy governing use of our website. By continuing to browse our website, you consent to our use of cookies.

  3. How does Vitamix use cookies?: We use cookies to track our customer's usage of Vitamix's website and to understand customer preferences (such as country and language choices). We also use cookies to provide us with aggregate data about site traffic and site interaction, to identify trends and obtain statistics so that we can offer better site experiences and tools in the future. Cookies on Vitamix's website fall into four main categories:

    • Strictly Necessary: These cookies are essential for running our website and are key to providing you with a seamless site experience. These include cookies that allow you to be remembered as you explore the site within a single session or, if you request, from session to session. They also assist in security issues and conforming to regulations.

    • Functional and Performance: These analytic cookies allow us to improve the website's functionality by anonymously tracking usage. We do analytical profiling to understand unique users reading a particular article to identify what is popular. We also look at where content is accessed so we know how to arrange our site for optimal user experience. In some cases, these cookies improve the speed with which we can process your request, allow us to remember site preferences you've selected, and help connect you to your social networks. We count clicks on "Like" and "Tweet" plugins and what content from our sites was shared or referenced. De-selecting these cookies may result in poorly-tailored recommendations and slow site performance. You also may not be able to share effectively with Facebook, Twitter, or other social networks. We also examine what type of reference was used to reach our sites, such as an email campaign or a link from a referral site, so we can estimate the effectiveness of our promotions and advertising campaigns.

    • Personalization: These cookies help make the content as personalized as possible, for example by showing you targeted banners and relevant recommendations of Vitamix products.

    • Advertising and website analytics: In some cases we or third parties may use cookies and other technologies such as web beacons on our website in connection with online services like banner advertising, website analytics and surveys. These cookies and other technologies collect information about your use of our website (including your computer's IP address) to help better tailor advertising to your interests, evaluate the use by visitors to our website and other websites and provide other services relating to website activity and internet usage. The data collected is Non-Personally Identifiable Information and does not identify you as a specific individual. De-selecting these cookies may result in seeing advertising that is not as relevant to you.
      The advertising and website analytics services we may use from time to time include Google Analytics, Google AdSense, DoubleClick. The third parties providing these services may store this information in the United States and in other countries. They may also transfer the information they collect to other parties if required to do so by law, or where others process the information on their behalf. You can find more details in the privacy policies for such third party advertising and website analytics services, including information on how to opt-out of certain conduct.

  4. How can I change my cookie settings?: You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You can review configure the settings on your web browser software or mobile device to delete and disable cookies. Different browsers use different ways to disable cookies, but they are usually found under a Tools, Options or Help menu. If you turn cookies off, all or part of the website may not have full functionality. If you delete your cookies from the browser, you may need to remember to re-install opt-out cookies. To find out more about cookies, including how to see which cookies have been set and how to manage and delete them, visit

  5. "Sharing" tools on Vitamix webpages: Vitamix webpages contain embedded "share" buttons to enable users of the site to share content with friends through social networking sites, such as Facebook and Twitter. These third-party websites may set a cookie when you are logged-in to their respective service. Vitamix does not control the setting of cookies from these third-party websites. Please check the third-party websites for more information about their cookies and how to manage them.

Privacy Policy

This Privacy Policy (this "Policy") discloses the privacy practices for Vita-Mix ANZ Pty Limited ("Vitamix", "us" or "we") with respect to personal information we collect from you through our websites and various related services (collectively, the "Site"), our call centres and when we otherwise interact with you. It also applies to personal information about you we collect from third parties as described below. We are committed to protecting your privacy. Please read the information below to learn about the information collected by us and how it is used. Nothing in this Policy is intended to limit our obligations or permitted handling of Personally Identifiable Information under the Privacy Act in Australia or any other relevant privacy legislation. Current and former employees and contractors of Vitamix can contact our human resources department for more information about their privacy.

You acknowledge that this Policy applies to any interaction that you have with us and is part of our Site's Terms of Use, when you access or use our Site. If you do not agree to this Policy, please do not use our Site, call centres or provide Vitamix with personal information. We may change this Policy from time to time. Such changes, modifications, additions or deletions shall be effective immediately upon the posting of the revised Policy on our Site. If you are a registered user of our Site, we will notify you by issuing an email to the email address listed by you. You should maintain a valid email address as a registered user of our Site, if you wish to be notified of changes to our Privacy Policy, and otherwise should review our Site and this Policy periodically to be aware of any modifications. Your continued use of our Site, call centres or other interaction with us after such modifications will constitute your acknowledgment and agreement to the modified Policy. Privacy Policy.

  1. Types of Information Collected.
    The type of information we collect depends on how you interact with us. We collect two types of information: Personally Identifiable Information and Non-Personally Identifiable Information.

    1. Personally Identifiable Information: refers to information that lets us know the specifics of who you are. We may collect Personally Identifiable Information when you interact with us including when you: (a) register your product, register your email address with us, or opt-in to receive newsletters; (b) enter sweepstakes or contests sponsored by us; (c) sign up for special offers from select third parties; (d) send email messages, contact our call centre or send feedback, submit forms or transmit other information; (e) provide your credit card or other payment information when ordering and purchasing products and services from us; or (f) complete a survey. We may collect personal information, such as your first and last name, mailing address (including postal code), email address, telephone and facsimile numbers, credit card type and number, credit card security code, and other personal identifying information. Depending upon the activity, some of the information we collect is identified as mandatory and some as voluntary. If you do not provide the mandatory information with respect to a particular activity, you will not be able to engage in that activity.

    2. Non-Personally Identifiable Information: refers to information that does not by itself identify you as a specific individual. We may collect certain non-personally identifiable information about you based upon how you search our Site, including which pages you view while visiting our Site. For system administration and statistical analysis purposes, this information is compiled and analyzed on both a personal and an aggregated basis. This information may include the Web Site's Uniform Resource Locator ("URL") that you just came from, which URL you next go to, general geographic location, device type, what browser you are using, Internet service provider, date/time of visit information, operating system, and your Internet Protocol ("IP") address, which tells us the country and state you are searching our Site from. A URL is the global address of documents and other resources on the World Wide Web.

      Please Note: If you choose to provide us with personal information, such as your name and email address, we may link this information with your computer or mobile device's IP address such that the information about how you search our Site, including which pages you view while visiting our Site, will form part of the Personally Identifiable Information that we hold about you.

  2. Collection Methods and Use of Information.:
    We collect Personally Identifiable Information directly from you through our Site, our call centres and when you otherwise interact with us. We may monitor and record your communications with us (including email and telephone) for quality, training, dispute resolution and security purposes. We may collect Personally Identifiable Information about you through our service providers or from our related companies and public sources.

    If you are using our Site, you will have the chance to review the information you submit before completing any online order, entry form or registration form. We take reasonable steps to ensure that Personally Identifiable Information is reliable for its intended use, accurate, complete, and current; however, it is your responsibility to provide us with accurate information.

    We use your Personally Identifiable Information to provide our products and services to you as required by our agreements with you, to resolve disputes and to enforce our agreements with you. We may also use your Personally Identifiable Information to provide you with a more efficient and customized educational and shopping experience, process your orders, improve our marketing and promotional efforts, conduct product and market research and statistically analyze Site use, improve our product and service offerings, enhance our Site's content, layout, and services, verify your identity and Personally Identifiable Information, maintain and update our records, manage our relationship with you and train and manage our personnel.

    We may contact you regarding administrative notices and/or regarding our products, services, special offers and upcoming events that may be of interest to you. We may contact you by electronic messages (e.g. email), online (e.g. through Vitamix's Site), by mail, and by other means, unless you opt out or we are subject to legal restrictions. Some of our registration processes enable you to choose not to receive such information when you are registering for a product or service with us. If you do not wish to receive this information, please click on the "Unsubscribe" link shown on our emails and electronic newsletters to you or contact us at the address or telephone number listed below and we will remove your name from our mailing lists.

    We also collect, or enlist a third party service provider to collect, store, process and manage certain Non-Personally Identifiable Information. We use your Non-Personally Identifiable Information to diagnose problems with our servers and software, administer our Site and gather and analyze demographic and other statistical information. Our third party service providers may also provide us with summary, but not individual, reports that will tell us how our Site is being used. We may also share such aggregate statistical and demographic information with select third parties, such as our advertisers; however, these reports do not contain any Personally Identifiable Information.

    If you apply for a position with us, we may also collect information about your qualifications, experience, character, screening checks (including health, reference, background, directorship, financial probity, identity, eligibility to work, vocational suitability and criminal record checks). We collect, use and disclose your personal information to assess your application, conduct screening checks and consider and contact you about other positions. We may exchange your personal information with academic institutions, recruiters, screening check providers, health service providers, professional and trade associations, law enforcement agencies, referees and your current and previous employers. Without your personal information we may not be able to progress considering you for positions with us.

  3. Disclosure of Information:
    We do not sell any of your Personal Identifiable Information, including your name, mailing address or email address, to any companies. We do provide some of our products and services through arrangements with related companies, services providers and other third parties that require us to share your Personal Identifiable Information to them in order to deliver those products and services. For example, we must release your credit card information to the card-issuing bank to confirm payment for products and services purchased from us; release your address information to the delivery service to deliver products that you ordered; and provide order information to third parties that help us provide customer service. Our other service providers include those which provide us with archival, auditing, accounting, legal, business consulting, data processing, data analysis, website or technology services. We encourage our service providers to adopt and post privacy policies. However, the use of your Personally Identifiable Information by our service providers is governed by their privacy policies and is not subject to our control.

    Occasionally we may be required by law enforcement or judicial authorities to provide Personally Identifiable Information to the appropriate governmental authorities. We will disclose Personally Identifiable Information upon receipt of a court order, subpoena, warrant, or other legal process to the extent necessary to meet legal, national security, public interest, or law enforcement obligations. We fully cooperate with law enforcement agencies in identifying those who use our services for illegal activities. We reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful. Additionally, since Vitamix's business and operations are international, Vitamix may centralize certain elements of its management and information processing. Accordingly, Vitamix may transfer or provide your Personally Identifiable Information to its related companies or third parties both in and outside of the nation where you reside. Some of these related companies or third parties may be located in the United States of America and other countries.

  4. Access to Information:
    You may access your Personally Identifiable Information and correct, amend, or delete any of the Personally Identifiable Information you have provided to us as follows: if you are registered on our Site by clicking on "My Account"; or you may change preferences by clicking on the "Update Profile" link attached to our emails and electronic newsletters; or by writing us at: Vita-Mix ANZ Pty Limited, 167 King Street, Newcastle NSW 2300; or by calling us directly at 1800 766 437 (AU) or 05 0853 0697(NZ). Please include your name, address, and/or email address when you contact us.

    We will only keep your Personally Identifiable Information as long as we need it for the reasons it was originally collected. When we no longer need your Personally Identifiable Information, we will destroy, delete or erase that information or convert it into an anonymous form in accordance with our standard data retention and destruction policies.

    You may ask to have the information on your account deleted or removed; however, because we keep track of past transactions, you cannot delete information associated with past transactions. In addition, it may be impossible to completely delete your information without some residual information because of backups. It is possible that you may be denied access to your Personally Identifiable Information. For instance, access can be denied when: giving one person access would compromise others' privacy rights; disclosure is likely to interfere with the safeguarding of national security, defense, or public security; and disclosure could interfere with law enforcement or legal actions. These are only examples, access may be denied in other situations in compliance with applicable laws. We will provide our lawful reasons in the unlikely event that we deny any request for access or correction of Personally Identifiable Information. If we deny a request to correct information and you disagree, you may request that we make a note of your correction request with that information.

  5. Security of Information:
    You can be assured that Vitamix will take reasonable steps to protect your Personally Identifiable Information in our possession from loss, misuse, unauthorized access, disclosure, alteration, and destruction. The importance of security for all Personally Identifiable Information associated with our customers is of utmost concern to us. Your Personally Identifiable Information is protected in several ways. Electronically, we encrypt your Personally Identifiable Information and thereby prevent unauthorized parties from viewing such information when it is transmitted to us. In addition, electronic copies of your Personally Identifiable Information resides on servers located in a controlled, secured environment that only authorized personnel have access to. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your Personally Identifiable Information, you acknowledge that: (a) there are security and privacy limitations of the Internet which are beyond our control; (b) the security, integrity and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed; and (c) any such information and data may be viewed or tampered with in transit by a third party.

  6. Privacy Policies of Third Parties:
    This Policy only applies to information collected by Vitamix. If you are using our Site, once you click on a link to another website ("Linked Site"), you are no longer on our Site. This Policy does not apply to the content or privacy practices of any third party services including any Linked Site. We encourage you to read the privacy statements of each and every website or Linked Site or third party that collects your Personally Identifiable Information. You should contact advertisers, other websites, Linked Sites or other third parties directly if you have any questions about their privacy policies or their use of the information they collect.

  7. Do Not Track:
    When you visit a website (such as Vitamix's Site), your browser automatically shares certain information with that website, such as your IP address and other device information. Some of this information may also be sent to third-party content providers (for example: advertisers, website analytic companies, etc.) that provide content on the website. Such sharing may allow the website and/or content providers to track you over time and across multiple websites. Today, many browsers offer Do Not Track plugins that allow you to express a preference that you not be tracked, and that tell websites that you visit, by sending an electronic beacon, this preference. At this time, Vitamix's Site does not respond to Do Not Track beacons sent by browser plugins.

  8. Miscellaneous Privacy Issues:

    1. Public Postings. You should also be aware that when Personally Identifiable Information is voluntarily disclosed (i.e. your name, email address, etc.) in any public areas on our Site, that information, along with any information disclosed in your communication, can be collected and used by third parties and may result in unsolicited messages from third parties. Such activities are beyond our control and this Policy does not apply to such information. Any submissions to public areas on our Site are accepted with the understanding that they are accessible to all third parties. If you do not want your comments to be viewed by third parties, you are advised not to make any public submissions.

    2. User Registration and Password. If you have opened an account with Vitamix on our Site, you are solely responsible for maintaining the secrecy of your password and/or account information. To ensure the effectiveness of your password, we recommend that you do not disclose your user identification or password to anyone. Please be careful and responsible whenever you are online.

  9. Business Transfer or Sale:
    Our business is growing. We may buy or sell all or part of our business or the business of a third party. All or part of your personal information may be transferred to a new business or owner as a result of such transactions, however, your personal information will continue to be protected and used on a substantially similar basis to that set out in any pre-existing Privacy Policy of Vita-Mix, unless you agree otherwise or unless otherwise permitted by applicable laws.

  10. Contact Information:
    If you have any questions about this Policy, wish to make a complaint or if you believe that your personal information has been processed or disclosed in violation of this Policy, please contact us by sending a letter to:
    Vita-Mix ANZ Pty Limited
    167 King Street
    Newcastle NSW 2300

    You may also contact us by email at or, or by telephone at 1800 766 437 (AU) or 05 0853 0697(NZ).

    We will investigate and attempt to resolve any complaints and disputes regarding use and disclosure of personal information.

    For information about privacy generally, or if your concerns are not resolved to your satisfaction, you may contact the Office of the Australian Information Commissioner at and on 1300 363 992.

    This Privacy Policy was last modified on 22 January 2015.