About Us

Hero Papa Barnard Image

In 1949, Vitamix founder William G. “Papa” Barnard created the first infomercial in the U.S. to demonstrate how the Vitamix blender can help families eat healthier with whole foods.

Watch a clip of the original infomercial

Company History

Join the fourth-generation President of Vitamix for a walk through our nearly century-long, true American success story.

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Liberate and nourish the zest for life.


We create relationships for life by designing, developing and producing the world’s best performing and most reliable blending solutions.


As we continue to expand worldwide, we seek employees whose values match our own: Family, Customers, Quality, Integrity, and Teamwork.

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