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Stylish New Stainless Steel Container from Vitamix® Delivers Healthy, High-Quality Blends

CLEVELAND – July 8, 2020 – Vitamix® is bringing style and convenience to kitchens with a new stainless steel container that harkens back to the company’s origins. The new Vitamix® 48-ounce Stainless Steel Container blends the clean styling of steel with the functionality of a durable, stain- and odor-resistant material that is also nonreactive and easy to clean. These features give daily smoothie drinkers, family-minded meal makers and professional chefs the ability to make Vitamix-quality blends with a heavy-duty container that has no chance of warping from overheated foods or breaking if dropped.

The new stainless steel alternative to classic, BPA-free Eastman Tritan™ Vitamix blending containers is perfect for making healthy blends like whole-food soups, non-dairy milks, raw veggie smoothies, and nut and seed butters. The dishwasher-safe Stainless Steel Container is compatible with all the company’s full-size blenders, supporting the same power, precision, durability and performance Vitamix users expect – just with a new, metallic look. Plus, featuring the beauty of steel, the Vitamix Stainless Steel Container fits nicely on countertops, complementing on-trend kitchen appliances and maintaining prime placement for daily use.

“Vitamix users have different needs, desires and preferences when it comes to preparing meals for themselves and their families – and many of our customers expressed a desire for a stainless steel container,” said Scott Hackman, vice president, strategy, brand and marketing operations at Vitamix. “The new 48-ounce Stainless Steel Container answers those needs, while at the same time ensuring users have the same ability they have always had to make healthy, high-quality blends with ease. Interestingly, what’s new about this container is also old, as the company’s first blender in 1937 featured a stainless steel container.”

Compatible with all full-size Vitamix motor bases, the Vitamix 48-ounce Stainless Steel Container enables users to create precise textures, from smooth purées to chunky salsas – and everything in between. The container’s clear BPA-free Eastman Tritan™ lid with a leak-proof seal allows users to monitor progress to ensure an optimal blend. In addition, the inside of the container features imperial and metric measurements for stress-free ingredient loading.

Additionally, the container features Vitamix® SELF-DETECT® technology, which allows Ascent®/Venturist® series blenders to automatically recognize the container and adjust blend settings accordingly to its size.

The Vitamix 48-ounce Stainless Steel Container retails for $199.95 and is available at vitamix.com. It is backed by a three-year warranty.

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About Vitamix

The Vitamix family of companies is privately held and family-owned and -operated. Founded in 1921, Vitamix manufactures high-performance blending equipment for home and commercial use. Millions of consumers around the world use Vitamix products to help achieve their personal health and culinary goals. The company’s commercial customer list reads like a “Who’s Who” of major restaurant chains, and gourmet chefs say their Vitamix machines are as important to them as their knives. The company developed the first true commercial blender in the early 1990s, which ignited the smoothie movement, and has been named the Best in Class Overall beverage blender for nine consecutive years by readers of Foodservice Equipment & Supplies magazine. Vitamix continues to win awards for its products, culture, and user experience, and is found in more than 130 countries. The company is headquartered in Olmsted Township, Ohio, near Cleveland. For more information, please visit www.vitamix.com.

Media Contacts

Alyssa Santoli
Manager, PR & Social Media
Vitamix
(440) 782-2447
asantoli@vitamix.com

Kim Wysocki
Media Relations Manager
(216) 450-5685
kwysocki@mtllc.com

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