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About Us

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In 1949, Vitamix founder William G. “Papa” Barnard created the first infomercial in the U.S. to demonstrate how the Vitamix blender can help families eat healthier with whole foods.

Watch a clip of the original infomercial

Company History

Join the fourth-generation President of Vitamix for a walk through our nearly century-long company journey.

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Improving the vitality of people’s lives and liberating the world from conventional food and beverage preparation boundaries.


We create relationships for life by developing and producing the world's best performing and most reliable blending equipment.

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