Why Choose Vitamix?

Engineered to change your life

High-performance blending to help you cook smarter, not harder

Vitamix has a passion for food and nutrition that borders near obsession. For over 90 years, the company has been focused on the detail, which is why they set themselves apart from the competition. The difference isn’t just in the quality of Vitamix products, but in the quality and versatility of the blends. With a range of speeds and pre-set programmes, you can fine-tune every texture, from silky smooth purees to chunky salsa and stubborn blends like peanut butter – with no scraping required!

Better blades = better blends

Vitamix puts machines through rigorous quality and performance tests, which help define the requirements of a high-performance blender. The result: a superior machine that consistently delivers smoother blends. Vitamix machines have blades designed to be so strong, they don’t need to be sharp, so say goodbye to dull under-performing blades! Even the Vitamix container has been designed to precision, with the uniquely controlled vortex systematically folding ingredients back to the blades for smoother blends and faster processing.

Letting off steam

Other blenders may advertise their soup-making function, but these rarely deliver without relying on extra appliances. However, the Vitamix vented lid plug allows you to turn cold ingredients into hot soups and sauces right inside the container with no extra fuss. Plus, with whatever you decide to make in your Vitamix, you only need to add a drop of water and soap to engage the self-cleaning function!  

Built to last

At Vitamix, every choice is made for one reason: to build a blender that can change your life. They give you the ability to blend more real-food ingredients into breakfast, lunch and dinner for years to come. Whether you’re creating healthier family meals or more inspired dinner parties, Vitamix machines are designed for your success, and engineered to change your life. 



About Vitamix®

Vita-Mix® Corporation (“Vitamix”) is a privately held family-owned and -operated company founded in 1921 that manufactures high-performance blending equipment for home and commercial use. The company’s commercial customer list reads like a “Who’s Who” of major restaurant chains, and gourmet chefs say their Vitamix machines are as important to them as their knives. A recognized leader in marketing and product innovation, Vitamix founder William G. “Papa” Barnard created one of the first infomercials in 1949 to demonstrate how the Vitamix blender could help people improve their health with whole foods, and the company developed the first true commercial blender in the early 1990s, which ignited the smoothie movement. Vitamix, whose products are known worldwide for their performance, durability, and reliability, continues to win awards for product innovation and is a recipient of the president’s prestigious “E” Award for Exports. Headquartered in Olmsted Township, Ohio, 19 miles from Cleveland, Vitamix products are manufactured in Northeast Ohio and sold in approximately 100 countries. For more information, please visit www.vitamix.co.uk.