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Family Creating Meal with New Vitamix

Undying Passion


A Rite of Passage

Vitamix fuels passions. It’s why we’re the brand most trusted by professional chefs. But you won’t just find us in restaurant kitchens. You’ll also find us in home kitchens around the world. Because whether you’re interested in the culinary arts, making healthier choices, or enjoying restaurant-quality smoothies at home—when you’re ready to move on and move up, when you’re ready to invest in your passion, you’re ready for Vitamix.

Don't Take Our Word For It

Check out our wall of fame, full of mouthwatering recipes, smoothie mustaches, and before-and-after shots from our biggest fans. We’d love to add your story to the growing collage. Tag—you’re it.

Meet Our Fans

When you want the best product, you need to use the best equipment. That’s why Vitamix is always my first choice of blender.

Adam Reid, BBC Great British Menu star and Head chef at The French

Professional Tools, Professional Results

You’ll love Vitamix for the same reason that professional chefs do—we make their lives easier. Whether you want to experiment with advanced techniques or just want to make the perfect margarita, your Vitamix machine can handle it like a pro.

The Vitamix has a unique blade structure that creates a vortex which, [when] combined with its power, ensures the smoothest, silkiest purees, soups and sauces.

Chef Alyn Williams, The Westbury

Deliciously Ella Dishes on Vitamix

“It is by far the best blender I’ve ever used…everyone I’ve met with a Vitamix says it was the best investment and that they would never recommend anything else.”
– Deliciously Ella


Food for Christopher

When Christopher lost the ability to swallow solid foods, his mother worried he would never again enjoy family meals at the dinner table. This all changed when Christopher’s mother discovered the Vitamix machine.

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The Vitamix Pizza Date

Janet and Craig’s love story all began with a Vitamix machine. Nineteen years and three kids later, they still use their Vitamix every day.

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Passed Down Through Generations

From kale to quinoa and bacon-flavoured everything to artisan cheese, food trends come and go—your blender shouldn’t have to. The heirloom quality of a Vitamix blender allows many of our customers to pass their machines from one generation to the next.

I told my kids they should decide now, who will inherit the Vitamix.

Sharky, Mullica Hill, New Jersey, USA

Harnessing Power for Better Flavour

We harness a couple horses to power through whole-food ingredients and create great-tasting blends.

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Easy to Use, Easy to Clean

Vitamix containers are self-cleaning, dishwasher-safe, or both. Don’t you wish all your appliances could say that?

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Performance That Inspires

Through a range of products that are designed to be durable, Vitamix makes it easy include more whole foods – and more flavor – in every meal, while also reducing food waste. Just select the product series below that fits your serving sizes and your counter space. We’ll lead you from there.


Smart System Blenders

The connected high-performance blending system that evolves to meet your needs.

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G-Series Category

Classic Blenders

Intuitive controls. Simple design. Delicious results, every time.

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S-Series Cateory

Space Saving Blenders

High-performance blending that fits your life.

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