Vitamix Chief Operating Officer Anthony Ciepiel Receives Northeast Ohio Smart 50 Award

Smart Business Recognizes Region’s Top Executives of the 50 Smartest Companies

CLEVELAND―Smart Business has named Vitamix Chief Operating Officer (COO) Anthony M. Ciepiel a recipient of its Smart 50 Award. The Smart 50 Awards recognize the top executives of the 50 smartest companies in the region for their ability to effectively build and lead successful organizations. Nominees were selected by Smart Business and interviewed by business experts and professors.

When Ciepiel joined the fourth-generation family-owned business in 2007, he brought his diverse leadership background and nearly 35 years of business, finance and operating experience to form a whole new level of innovation in strategy, new product development, and service to the consumer product category. He led the transformation of the company’s business model, brand, distribution channels, operating model and marketing strategy, which have enabled the company’s phenomenal growth and success.

“Tony’s achievements are especially impressive given that his role is complicated by the fact that Vitamix is both a manufacturer and a marketer, so unlike at more traditional companies, he must drive performance at a company that does both,” said Jodi L. Berg, Vitamix president and chief executive officer. “Tony is an exemplary leader who breathes life into the Vitamix mission and vision, and conducts himself in accordance with the company’s values of family, customers, quality, integrity and teamwork.”

As COO, Ciepiel sets strategic direction and is responsible for operations, manufacturing, engineering, research and development, sales, marketing and legal. Prior to his current role, Ciepiel was vice president of sales and marketing at the organization. During his time in that role, Vitamix sales more than tripled, and international exports grew by more than 80 percent.

Ciepiel was honored at the annual Smart 50 Awards event at Executive Caterers at Landerhaven in Cleveland, Ohio.




About Vitamix®

Vita-Mix® Corporation (“Vitamix”) is a privately held family-owned and -operated company founded in 1921 that manufactures high-performance blending equipment for home and commercial use. The company’s commercial customer list reads like a “Who’s Who” of major restaurant chains, and gourmet chefs say their Vitamix machines are as important to them as their knives. A recognized leader in marketing and product innovation, Vitamix founder William G. “Papa” Barnard created one of the first infomercials in 1949 to demonstrate how the Vitamix blender could help people improve their health with whole foods, and the company developed the first true commercial blender in the early 1990s, which ignited the smoothie movement. Vitamix, whose products are known worldwide for their performance, durability, and reliability, continues to win awards for product innovation and is a recipient of the president’s prestigious “E” Award for Exports. Headquartered in Olmsted Township, Ohio, 19 miles from Cleveland, Vitamix products are manufactured in Northeast Ohio and sold in approximately 100 countries. For more information, please visit