Vitamix Chief Financial Officer Loree Connors Receives Northeast Ohio Smart 50 Award

Smart Business Recognizes Top Executives of Region’s 50 Smartest Companies

CLEVELAND — Smart Business has honored Vitamix Chief Financial Officer (CFO) and Corporate Treasurer Loree Connors as a Smart 50 Award recipient. The Smart 50 Awards recognize the top executives of the 50 smartest companies in the region for their ability to effectively build and lead successful organizations. Nominees were selected by Smart Business and interviewed by business experts and professors.

Connors oversees the accounting, finance, information technology and administrative functions at Vitamix, a family-owned manufacturer of high performance blending equipment. As a fourth-generation family member, Connors was exposed to Vitamix from an early age, but spent 25 years working in public accounting prior to joining its leadership team in 2005. During her tenure, Connors has guided the company through a period of rapid growth and positioned it for global expansion; Vitamix machines are now sold in more than 140 countries.

Connors helped build the high-performance corporate culture which has been instrumental in turning Vitamix into an industry leader. She has played a critical role in setting strategy for the company, defining its guiding principles using appreciative inquiry, a change management approach that focuses on what’s working well and doing more of it. Under her financial stewardship, Vitamix has achieved a strong balance sheet with consistent healthy profitability results.

In addition to her official duties as CFO, Connors enjoys coaching and mentoring employees, informally and through formal leadership training. She is also passionate about helping others understand and enjoy the benefits of healthy living through proper diet and exercise.

“As a family member and an executive, Loree is committed to continuing the Vitamix legacy by living up to and honoring the values on which this company was built,” said Jodi Berg, Vitamix president and chief executive officer, and herself a past Smart Business Smart 50 honoree. “Loree is exceptionally dedicated to the growth and retention of people and profitability at Vitamix; she is a proven leader.” 

Connors was honored at the annual Smart 50 Awards event at Executive Caterers at Landerhaven in Cleveland, Ohio.


About Vitamix

The Vitamix family of companies is privately held and family-owned and -operated. Founded in 1921, Vitamix manufactures high-performance blending equipment for home and commercial use. Its commercial customer list reads like a “Who’s Who” of major restaurant chains, and gourmet chefs say their Vitamix machines are as important to them as their knives. A recognized leader in marketing and product innovation, Vitamix founder William G. “Papa” Barnard created one of the first infomercials in 1949 to demonstrate how the Vitamix blender could help people improve their health with whole foods, and the company developed the first true commercial blender in the early 1990s, which ignited the smoothie movement. Vitamix, whose products are known worldwide for their performance, durability, and reliability, continues to win awards for product innovation and is a recipient of the president’s prestigious “E Star” Award for Exports. Headquartered in Olmsted Township, Ohio, 19 miles from Cleveland, Vitamix products are engineered and assembled in Northeast Ohio and sold in approximately 140 countries. For more information, please visit

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