Vitamix Selected as 2016 Family Business Achievement Awards Honoree

Smart Business Award Recognizes Forward-Thinking Family Businesses in Northeast Ohio

CLEVELAND – Smart Business has selected Vitamix as a 2016 Family Business Achievement Awards recipient. The awards recognize family and closely held businesses that best demonstrate original practices designed to enhance the business dynamic.

Vitamix founder William Grover Barnard began the company in 1921, selling kitchen products door to door. Vitamix – which has grown into an internationally recognized manufacturer of high-performance blending equipment – is now run by Barnard’s great-granddaughter, Jodi Berg, who represents the fourth generation of Vitamix leadership.

“At Vitamix, we don’t just make blenders – we create tools that help individuals make a lasting, positive lifestyle change,” Berg said. “This was the original vision of my great-grandfather, and it’s still the principle that guides us today. Vitamix is dedicated to improving the vitality of people’s lives. To do that, we continue to produce the highest-quality product.”

Berg is leading the company through a period of award-winning product innovation and global expansion. Today, Vitamix machines are sold in approximately 140 countries.

Vitamix will be honored for its achievements as a family business at the Smart Business Family Business Conference at Signature of Solon in Solon, Ohio, on Sept. 15. 


About Vitamix®

The Vitamix family of companies is privately held and family-owned and -operated. Founded in 1921, Vitamix manufactures high-performance blending equipment for home and commercial use. Its commercial customer list reads like a “Who’s Who” of major restaurant chains, and gourmet chefs say their Vitamix machines are as important to them as their knives. A recognized leader in marketing and product innovation, Vitamix founder William G. “Papa” Barnard created one of the first infomercials in 1949 to demonstrate how the Vitamix blender could help people improve their health with whole foods, and the company developed the first true commercial blender in the early 1990s, which ignited the smoothie movement. Vitamix, whose products are known worldwide for their performance, durability, and reliability, continues to win awards for product innovation and is a recipient of the president’s prestigious “E Star” Award for Exports. Headquartered in Olmsted Township, Ohio, 19 miles from Cleveland, Vitamix products are engineered and assembled in Northeast Ohio and sold in approximately 140 countries. For more information, please visit

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Jamie Dalton
Falls Communications
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