Vitamix Named as Smart Business Smart Culture Honoree

Purpose-Driven Environment Helps Premium Blender Manufacturer Flourish

CLEVELAND – Vitamix has been selected as an Honoree for the 2017 Smart Business Smart Culture Awards. The Smart Culture Awards spotlight leading Northeast Ohio companies where culture plays a crucial role in a company’s success.

Since 1921, Vitamix has been passionate about improving the lives of its customers and its employees. This passion drives the company to create innovative, award-winning blending technology for both home chefs and foodservice professionals in over 140 countries. At Vitamix, all associates must uphold the company’s core values: Family, Customers, Quality, Integrity, and Teamwork. These values are supported by dedicated leadership, openness to change and a commitment to personal growth.

“Does Vitamix want to sell blenders? Absolutely! But that’s not why we exist,” said Vitamix president and CEO Jodi Berg, Ph.D. “Our goal is to nourish individuals’ zest for life. This vision guides the company’s culture and gives our work a greater purpose.”

When it comes to achieving this goal, Vitamix starts with its own employees. With healthy eating and fitness programs, tuition reimbursement, employee appreciation and development programs, and a free blender provided to all associates upon hiring, the company fosters its mission from within first. 

“Vitamix® blenders significantly outlast the competition.” Berg continued. “It is essential that the right people are in place, in the right environment, and with the right support to develop technology that continues to be this effective.”

Vitamix is one of 28 companies that are part of the Smart Culture Class of 2017. Honorees include the Cleveland Clinic, Cleveland Indians and KeyCorp.  

Smart Business Smart Culture Honorees will be recognized at the upcoming Smart Culture Conference on April 6, 2017 at Executive Caterers at Landerhaven. For more information, visit


About Vitamix

The Vitamix family of companies is privately held and family-owned and -operated. Founded in 1921, Vitamix manufactures high-performance blending equipment for home and commercial use. Its commercial customer list reads like a “Who’s Who” of major restaurant chains, and gourmet chefs say their Vitamix machines are as important to them as their knives. The company developed the first true commercial blender in the early 1990s, which ignited the smoothie movement, and has been named the Best in Class Overall beverage blender for eight consecutive years by readers of Foodservice Equipment & Supplies magazine. Vitamix continues to win awards for innovation in its products, which are known worldwide for their performance, versatility and ease of use, and are available in approximately 140 countries. The company is headquartered in Olmsted Township, Ohio, near Cleveland. For more information, please visit

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