Vitamix Partners with Perfect Company to Deliver the Ultimate At-Home Blending Experience
Vitamix Perfect Blend Smart Scale & Recipe App, Powered by Perfect Company's Patented IoT Platform, Available for Purchase Beginning October 6 10/06/2016
Cleveland, OH – Vitamix, the world leader in professional-grade blending equipment for home and commercial use, and Perfect Company, the leading developer of connected kitchen products, announce a partnership to introduce groundbreaking innovation in the kitchen. The Vitamix® Perfect BlendTM Smart Scale & Recipe App is designed to allow anyone with a Vitamix blender to have an easy, seamless end-to-end blending experience at home — for delicious blended food and drinks all the time — and also to track their nutritional intake like never before.
With the Vitamix Perfect Blend Smart Scale & Recipe App, creating a blended soup, smoothie, dressing or any blended recipe is easy. Users choose a recipe, adjust it to their desired serving size or number of calories, and simply pour ingredients directly into their Vitamix container for precise measurement — the virtual container fills up in real time and an audible “ding!” signals when to stop pouring. The smart scale is designed to detect even the smallest of ingredients, like a pinch of salt or leaf of spinach to 0.1 grams, and precisely measures ingredients such as ice, kale or strawberries, which are difficult to measure accurately by volume. Vitamix Perfect Blend smart scale eliminates the need for measuring cups and measuring spoons, which means less mess and clean up, and measuring sticky ingredients like agave or honey is no longer a chore. The Perfect Blend App will launch with more than 500 chef-tested recipes, including a special Vitamix recipe collection, with more recipes being added continually.
Staying on track with health and fitness goals is simplified, as the Perfect Blend App offers meal planning tools, portions individual servings to the user’s desired number of calories, and even sends calorie and other nutritional data to popular fitness apps via Apple Health or Google Fit. This also helps with portion control so users can make only the amount they want at that moment, or decide to make more for later. The Perfect Blend App also customizes to the user’s lifestyle — whether vegan, gluten-free, dairy-free or something else — only showing recipes that meet the dietary preferences or exclusions they’ve entered. And sharing recipes from Perfect Blend to friends and family is easy; with one tap they can open your exact recipe in their Perfect Blend app.
The Perfect Blend App has a virtual pantry that makes it easy to see what can be made with ingredients on hand, and to add missing ingredients for a desired recipe to a virtual shopping list that seamlessly syncs across the user’s smart devices so it can be taken to the grocery store. Users can also easily share recipes on social media to impress friends and family with new dishes created.
Vitamix Perfect Blend includes a Vitamix-branded stainless steel PRO smart scale and a custom-created Vitamix version of the Perfect Blend App, including a Vitamix-branded interface and features tailored to Vitamix blenders. Vitamix users will be able to choose their blender model and container; the app will then create a custom Perfect Blend experience designed for their blender. When a user blends a recipe, in the app they will see a replica of their Vitamix blender with virtual dials showing exactly how to blend, for how long and at which speeds to create amazing consistency. Users can also access and watch tutorial videos on how to use the app
“Perfect Company’s revolutionary IoT platform takes the guesswork out of blending, allowing for easy recipe creation with precise measurement of ingredients, for consistent results,” said Anthony Ciepiel, chief operating officer, Vitamix. “The Vitamix Perfect Blend Smart Scale & Recipe App not only enables Vitamix owners to recreate delicious blended recipes at home with less mess and clean up, but it also empowers them take charge of their health as they track nutrition information. It even scales any recipe to the desired number of calories. Through our consumer research, we know that Vitamix owners are excited to add this useful and intuitive technology to their kitchens making it easier to create even complex recipes. The app also encourages them to successfully try new things for their family and friends. And it just makes cooking more interesting.”
“Top-quality, high performance Vitamix blenders have become the center of many modern-day kitchens,” said Michael Wallace, CEO, Perfect Company. “We’re so excited to partner with Vitamix to give Vitamix owners a whole new way to use their blenders to create even the most challenging recipes — things they never imagined they could make — while achieving their dietary goals.”
As the Vitamix Perfect Blend Smart Scale & Recipe App measures each ingredient in real time on the user’s smart device, it also displays each ingredient’s nutritional information and tracks nutrition for the total contents of the blender container. The Perfect Blend App does this for all included recipes, but users can also enter favorite recipes or experiment with new creations, and the app will calculate the nutritional value of any recipe they make that includes any of the thousands of ingredients found in the app. If an ingredient is missing, they can easily add its nutritional information for tracking.
The Vitamix Perfect Blend Smart Scale & Recipe App includes a professional grade, stainless steel Bluetooth scale (operates as a standalone kitchen scale) that measures from 0.1 grams up to 6 kgs, two smoothie to-go cups, a device stand and the Perfect Blend Recipe App, which can be downloaded on tablets and smartphones. The Vitamix Perfect Blend smart scale and accessories is available for purchase at vitamix.com beginning October 6 for $99.99 and will be demonstrated and sold during select Vitamix demonstrations in Costco warehouses beginning in October for $79.99. The Perfect Blend App can be downloaded for free beginning October 6 as well, from the Apple App Store Google Play store and Amazon Kindle app store.
The Vitamix family of companies is privately held and family-owned and -operated. Founded in 1921, Vitamix manufactures high-performance blending equipment for home and commercial use. Its commercial customer list reads like a “Who’s Who” of major restaurant chains, and gourmet chefs say their Vitamix machines are as important to them as their knives. In the early 1990s, the company developed the first true commercial blender, igniting the smoothie movement. Vitamix, whose products are known worldwide for their performance, versatility and ease of use, continues to win awards for product innovation and is a recipient of the president’s prestigious “E Star” Award for Exports. Headquartered in Olmsted Township, Ohio, 19 miles from Cleveland, Vitamix blenders are engineered and assembled in Northeast Ohio and sold in more than 140 countries. For more information, please visit www.vitamix.com, or find us on Facebook, Instagram or Twitter.
About Perfect Company
Perfect Company designs, develops and manufactures connected products to help consumers succeed in the kitchen. Perfect Drink, Perfect Bake and Perfect Blend Smart Scale & Recipe Apps guide anyone, regardless of experience, through each recipe to make cocktails, treats, smoothies, soups, dips and more consistently perfect each time. Follow us on Facebook and Twitter. For more information, visit www.makeitperfectly.com.
For Perfect Company:
Linda Krebs LKPR, Inc. LK@LKPublicRelations.com 646-484-4539/646-824-5186 (cell)
For Vitamix:Heather Gaynor External Communications Manager firstname.lastname@example.org