About Us

Hero Papa Barnard Image

In 1949, Vitamix founder William G. “Papa” Barnard created the first infomercial in the U.S. to demonstrate how the Vitamix blender can help families eat healthier with whole foods.

Watch a clip of the original infomercial

Company History

Take a walk through our century-long, true American success story here.

Purpose and Mission

We nourish our world by crafting superior solutions that empower people to improve their health and wellbeing.


As we continue to expand worldwide, we seek employees whose values match our own: Family, Excellence, Integrity, and Teamwork.

View current job openings

Sourcing and Manufacturing

Vitamix is committed to bringing our superior blending solutions into every kitchen in the world. To create industry-leading products, we seek out and test high-quality components to ensure they meet our exacting standards of performance and longevity. And, to ensure that our products are accessible to the greatest number of people, we create relationships around the world with sourcing and production partners who help us strike the perfect balance of quality and value. When it all comes together, we’re proud to offer a line of products that promotes whole-food consumption, helps limit food waste, and consistently outperforms the competition.