Company Leadership

Steve Laserson, President and COO

Steve Laserson, CEO

Steve Laserson assumed the role of CEO of Vitamix effective June 1, 2022. In this role, he provides leadership and strategic guidance for all company operations. Steve also serves as President of the Vitamix Foundation.

Steve joined Vitamix in April 2020 as Chief Commercial Officer, and has brought new thinking, vitality and improved integration to the commercialization process across engineering, product management, brand, marketing and sales, as well as enhanced collaboration between commercial and operational teams. During his brief tenure, the organization has enjoyed strong and profitable growth and a renewed energy around Vitamix’s renowned brand.

Prior to joining Vitamix, Steve had a long and successful tenure at American Greeting Corporation, the Cleveland-based designer, manufacturer and retail service provider of digital physical social expression products for consumers and retailers. He served in a broad range of key commercial leadership positions, through which he drove profitable growth and improved the company’s market leadership position both in the U.S. and abroad. Prior to American Greetings, Steve managed financial planning and new product market development at PepsiCo and held corporate finance positions at Gencorp, now known as Omnova Solutions.

Steve earned his Master of Business Administration from Case Western Reserve University, and a Bachelor of Science in accounting from Miami University.

He lives in Beachwood, Ohio, with his wife, Sandy, and has four grown daughters and two grandchildren.

Greg Teed, President

Greg Teed serves as President of Vitamix. In this role, Greg oversees accounting and finance, supply chain operations, IT, and the legal functions for the company.

Greg joined Vitamix in June 2020 as Chief Financial and Administrative Officer. In that role, he was tasked with helping Vitamix improve profitability by establishing customer and channel profit metrics, investing in operational opportunities, streamlining budget and spending decisions, and growing the business during a particularly turbulent time of supply chain disruptions. In addition, he gave significant guidance to investments in new, transformative initiatives.

Prior to joining Vitamix, Greg served as Chief Financial Officer (CFO) for Comoto Holdings, the parent company for Cycle Gear, Inc., Revzilla Motorsports, LLC, and J&P Cycles, LLC. He was the first employee of Comoto Holdings and was charged with overseeing the consolidation of the businesses into one organization. Prior to Comoto, he served as CFO for Arhaus Furniture, LLC, helping to more than triple the size of the business over his six-year tenure, during which he led both significant nationwide store expansion and the early growth of the web business. Prior to Arhaus, he held financial leadership positions with L Brands, Inc., as well as Gannett Co., Inc.

Greg earned his Master of Business Administration with a focus on finance from Indiana University’s Kelley School of Business, and a bachelor’s degree in finance from the University of Florida.

Greg is a board member of the Cleveland Chapter of the American Heart Association and a Cor Vitae Society member. In addition, he serves as a council member for the First Congregational Church of Hudson.

Greg lives in Hudson, Ohio, with his wife, Liz, and has two sons and one daughter.

Craig Dukes, Chief Human Resources Officer

Craig Dukes, Chief Human Resources Officer

Craig Dukes joined Vitamix as Chief Human Resources Officer effective July 18, 2022, bolstering the company’s commitment to employees in the evolving workplace.

Dukes brings more than three decades of experience leading efforts by companies to align and transform their human resources activities. His experience spans global corporations and a family-owned business, bringing valuable expertise to Vitamix.

Dukes is tasked with further advancing engagement, collaboration and innovation among Vitamix’s employees. As part of the company’s strategic plan, he is leading its deepening commitment to Corporate Social Responsibility (CSR) and Diversity, Equity and Inclusion (DE&I).

Previously, Dukes was based in northeastern Ohio as Senior Vice President and Chief Human Resources Officer at MTD Products, Inc., a family-owned business based in Valley City.

After MTD’s acquisition by Stanley Black & Decker in December 2021, Dukes continued to lead HR as Vice President, Human Resources – Global Operations and Integration. He reorganized and consolidated multiple HR and supply chain activities into single functions.

Earlier in his career, Dukes served in executive HR positions at glass container manufacturer Owens-Illinois in Perrysburg, Ohio, and automakers Chrysler LLC and DaimlerChrysler LLC in Auburn Hills, Michigan.

Dukes earned a bachelor’s degree in business administration from the University of Toledo in Toledo, Ohio, and an executive master’s of business administration from Michigan State University in East Lansing, Michigan.

Dukes and his wife, Susan, live in Hudson. They have four children.

Jodi Berg, Ph.D

Jodi L. Berg, Ph.D., Executive Advisor

Dr. Berg currently serves as Executive Advisor and will officially retire from Vitamix on September 30, 2022. She previously served as the fourth-generation president and chief executive officer of Vitamix.

She joined Vitamix in 1997 with the directive to lead the company’s overseas expansion. At the time, Vitamix had a presence in a few countries. Under her leadership, Vitamix products now are available in more than 130 countries around the world. She established Vitamix as the world leader in high-performance blending and led the company to organic growth of more than 400%. She was named executive vice president (in 2007), then president (2009) and CEO (2011).

Dr. Berg transformed the organizational structure of the company and its corporate purpose, mission and culture. Additionally, she expanded distribution, defined and elevated the status of the brand, and continues to provide oversight and strategic focus for the company’s future. She created a sustainable business model that enables Vitamix to nourish the zest for life by igniting the personal passion of each employee and customer. She continues to lead the organization, holding strong to the passion, integrity and family values on which the company was founded.

Dr. Berg received a Bachelor of Science in Business Administration (concentration in Hospitality Management) from Bowling Green State University (Bowling Green, OH) and a Master of Business Administration (concentration in Service Management and Service Marketing) from Washington State University (Pullman, WA).

Dr. Berg’s research on purpose and employee engagement has been published, and in 2016 it earned her a Ph.D. in management from Case Western Reserve University’s Weatherhead School of Management.