Vitamix® a través de los años
Desde nuestra primerísima máquina licuadora para el hogar, hasta expansiones a las cocinas comerciales y nuestras últimas innovaciones, he aquí un vistazo de la evaluación de Vitamix®.
Nuestra historia
BARNARD SALES CO.
William Grover Barnard, affectionately known as “Papa Barnard,” starts a company selling household products through demonstration. He finds early success selling the 25-cent Polly Can Opener, which gave people safer and easier access to healthy foods year-round.
NATURAL FOODS INSTITUTE
Papa Barnard cambió el nombre de la empresa a Natural Foods Institute para armonizar mejor con su nuevo enfoque en la nutrición con alimentos integrales. Después de pasar dos veranos exhibiendo sus productos en la Exposición de los Grandes Lagos, lo que movió a Papa y a su hijo William G. “Bill” Barnard, Jr. fueron la presentación de la licuadora y un amor por la ciudad de Cleveland y su gente.
LA PRIMERA FACHADA DE LA TIENDA
As their business grew Papa and Bill opened up the first Natural Foods Institute store at 807 Saint Clair Ave. In addition to a variety of health foods products the store offered health lectures, and demonstrations of the Vitamix which they advertised for $13.95.
ESTABLECIMIENTO DE LAS OFICINAS CORPORATIVAS GLOBALES
The company moves to Olmsted Township, Ohio, where Bill Barnard builds a rustic, 1,100-square-foot office building. The health food division becomes smaller as the family focuses on direct marketing and sales demonstrations of the Vitamix.
LAS RECETAS DE RUTH
Ruth Barnard, wife of Papa’s son Bill, contributes vitamin-rich recipes to a cookbook, 500 Recipes for Vita-Mix and Other Liquifying Machines. Her innovations in healthy eating help put the Vita-Mix machine ahead of other blenders on the market.
PRIMER INFOMERCIAL EN EL MUNDO
Bill Barnard convinces his father to air a first-of-its-kind, half-hour infomercial over WEWS in Cleveland. They needed to sell 18 Vitamix Machines to break even on the ad cost. That night, they sold more than 400.
SECOND GENERATION TAKES THE LEAD
Papa retires passing the business onto the second generation. Bill and Ruth incorporate the business and travel coast to coast with their family, demonstrating the benefits of healthy living through the Vitamix.
LA TERCERA GENERACIÓN ASUME EL LIDERAZGO
Bill and Ruth’s son Grover joins the company. He shifts the focus solely to Vitamix machines and innovation, discontinuing the health food division. In 1966, the company name is changed to the Vita-Mix Corporation. Grover goes on to become president in 1985.
EL LIDERAZGO PASA A LA SIGUIENTE GENERACIÓN
John Barnard, Bill and Ruth’s son and brother to Grover, rejoins the company in 1981 as head engineer. He redesigns the Vitamix 3600 to meet Canadian standards, setting the stage for future international sales. John will go on to heavily influence product development, as well as manufacturing and sales, before becoming president in 1999.
EXPANSIÓN AL COMERCIO MINORISTA
A medida que el movimiento de los alimentos integrales va ganando terreno, Vitamix® lleva su demostración y recetas con ingredientes de origen vegetal a los mercados minoristas, empezando con Costco.
LA CUARTA GENERACIÓN ASUME EL LIDERAZGO
Jodi Berg becomes president, and a year later, CEO. Her father, John Barnard, becomes executive chairman. The company is now in more than 80 countries and wins exporting excellence awards from the state and federal government.
1 MILLION MACHINES
Vitamix, having opened a 175,000-square-foot operations center in Strongsville, Ohio, hits the 1 million mark in machines manufactured over a single year.
PREPARANDO EL TERRENO PARA EL PRÓXIMO SIGLO
En medio de una pandemia, Vitamix es reconocida como líder en una crisis, demostrando que los valores bien cimentados, el propósito y la pasión por hacer una diferencia pueden tener un impacto positivo no solo en el desempeño de la empresa, sino en la comunidad en general.
VITAMIX AT 100 YEARS
After 100 years, four generations, and sales in 130 countries, the Vitamix family business is thriving under Jodi Berg’s leadership. Jodi is known for infusing the company culture with purpose and passion for whole, healthy foods.
“If we can change the way people eat, we can change the future.”
–Jodi L. Berg, Ph.D., President and CEO, Vitamix
First Non-Family Member Named CEO
Steve Laserson assumed the role of CEO of Vitamix effective June 1, 2022. In this role, he provides leadership and strategic guidance for all company operations.
- 1921 Barnard Sales Co.
- 1937 Natural Foods Institute
- 1939 The First Store Front
- 1948 World Headquarters Established
- 1949 Ruth’s Recipes
- 1949 World’s First Infomercial
- 1955 Second generation takes the lead
- 1962 Third generation takes the lead
- 1981 The leadership baton passes again
- 2002 Retail Expansion
- 2009 Fourth Generation Takes the Lead
- 2013 1 Million Machines
- 2020 Setting the Stage for the Next Century
- 2021 Vitamix at 100 Years
- 2022 First non-family member named CEO
Pioneros en la nutrición con alimentos integrales
From the start, Vitamix® was rooted in whole-food nutrition. Although much has changed since 1921, our focus on better living through health and wellness holds strong.
Dónde empezó todo
La pasión de los Barnard por la nutrición con alimentos integrales nació tras descubrir un remedio natural para la enfermedad crónica de un miembro de la familia. Se volvieron vegetarianos y eliminaron el azúcar y la cafeína de sus dietas. Tras constatar los beneficios de este cambio en su estilo de vida, se convencieron del poder de los alimentos integrales.
Compromiso con la nutrición
By the late 1930s, the Barnards had made promoting healthy eating their life’s work. Their mail-order health food and vitamin business grew into the Natural Foods Institute. And when Papa recognized that a powerful blender could make healthy foods taste great, the Vita-Mix was created – and also sold in the family store.
Promoción de los alimentos integrales
In 1937, Papa Barnard published a book citing natural foods as a cure for many common diseases. In the ’40s and beyond, Ruth Barnard worked tirelessly to develop recipes rich in core vitamins. During the diet crazes of the ’80s and ’90s, Vitamix worked to educate the public about the difference between calories and nutrition. Today, the Vitamix Foundation pursues the elimination of diet-driven illness through the consumption of plant-based whole foods.
Innovando para mejorar la salud
Como era de esperarse, la única y excelente manera en que Vitamix se ha comprometido con la salud a través de los alimentos integrales es mediante la innovación continua de máquinas licuadoras de próxima generación. Mediante diseño e ingeniería líderes en la industria, la nutrición a través de alimentos integrales se hace fácil, eficiente y deliciosa para los hogares, las cocinas profesionales y más allá.
