Vitamix Foundation Logo with Healthy Foods

Vitamix Foundation

Helping to shape a nation where diet-driven illness does not exist.


To enhance health and wellness through plant-based whole foods.


We collaborate and partner with others to further the knowledge, consumption, and enjoyment of plant-based whole foods.

What Are Plant-Based Whole Foods?

Plant-based whole foods include fruits, vegetables, tubers, beans, lentils, seeds, whole grains, and legumes in their whole, unrefined, or minimally refined form. This category does not include processed foods or animal products such as meats, poultry, fish, dairy, or eggs.

Areas of Focus



The current and future health and wellbeing of both mother and child are impacted by dietary choices during preconception, pregnancy, and lactation.

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First 2,000 Days

First 2,000 Days

Food preferences and habits are established and solidified early in life, and thus have a significant impact on the child’s development and future health status.

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Further evidence-based medical research is needed to understand and demonstrate the impact of plant-based whole foods on the prevention and treatment of chronic disease.

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Grant Funding Philosophy

Consideration for grant funding is by invitation only. All grants must be aligned with our mission and focus areas. The Vitamix Foundation is unable to respond to unsolicited requests.

Indirect Expenses Policy

The policy related to grants and indirect expenses is posted below.

Download the Policy on Indirect Expenses (1.1mb)

2021 IRS 990-PF

Download the 990-PF Form (2.5mb)