Grants Overview

Our Guiding Values

Improving Access to Plant-Based Whole Foods

Funding decisions are made in accordance with the foundation’s current priorities and alignment with its focus areas, with a strong emphasis on projects that have the potential for sustainable scalability.

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Discover & Identify

We seek targeted initiatives that catalyze measurable and sustainable change that have the opportunity for scalability.

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Invest & Collaborate

We not only provide financial support, but also offer strategic guidance and connections to help ensure the success of initiatives.

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Create Impact

Through meaningful engagement with our partners, we strive to amplify their efforts and together create lasting impact in the communities we serve.

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Expand Access

We place a high priority on commitments that foster opportunity and equitable access, working towards ensuring that all communities can benefit from our initiatives.

WE ARE DEDICATED TO

Building Enduring Relationships

At the Vitamix Foundation, we believe that our impact is maximized when we establish strong, enduring partnerships with the organizations we support. We highly value long-term collaboration with our grantees that extends beyond the duration of the initial grant, fostering a network where knowledge and experiences are shared.

We employ a comprehensive, multistage review process ensuring fairness, equity, and objectivity in funding choices.

Foundation Focus Areas

Prenatal

Preconception, Pregnancy, & Postpartum

Starting early to make a difference.

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First 2,000 Days

From Birth to 5 Years

Laying the foundation for a healthy lifestyle.

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Research

Advancing the Science

Demonstrating the power of whole foods.

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Amplify Your Impact

Partnerships With Purpose

We are always on the lookout for partners who share our passion to enhance the health and well-being of mothers, children, and their families through plant-based whole food nutrition. Through collaboration, we have the ability to amplify the impact of programs and research through a unique combination of resources, networks, and capabilities – reaching families and communities across our nation. Our connections are crucial to our work and is more important than ever, but we can’t do it alone. More than just a partnership, we aim to establish ongoing relationships.