Get to know Vitamix
Vitamix® is passionate about nourishing the zest for life. This passion drives us to design, develop, and produce the world's best performing and most reliable blending solutions.
Since we're the brand trusted by chefs, you'll find our high-performance blending products in home and restaurant kitchens around the world.
We would love to have a place at your table.
Our History
Vitamix is proud to be a fourth generation family-owned American company. We've been in business since 1921, and our passion for changing people's lives through whole food nutrition drives everything we do.
In 1949, Vitamix founder William G. "Papa" Barnard created the first infomercial in the U.S. to demonstrate how the Vitamix blender can help families eat healthier with whole foods.
Premium Quality
Vitamix products are engineered and assembled in the USA. From laser-cut stainless steel blades to cool-running motors, we carefully select the highest quality components, so you can be confident knowing Vitamix will be there for years to come.
Global Presence
Vitamix started in a small log cabin in the US and has expanded into more than 130 countries, becoming the global leader in high-performance blending solutions. You'll find Vitamix in more than 125,000 commercial chain locations, the top 50 restaurants in the world, and in more than 150 culinary schools.
Sourcing and Manufacturing
Vitamix is committed to bringing our superior blending solutions into every kitchen in the world. To create industry-leading products, we seek out and test high-quality components to ensure they meet our exacting standards of performance and longevity. And, to ensure that our products are accessible to the greatest number of people, we create relationships around the world with sourcing and production partners who help us strike the perfect balance of quality and value.
When it all comes together, we’re proud to offer a line of products that promotes whole-food consumption, helps limit food waste, and consistently outperforms the competition.