Steve Laserson, CEO
Steve Laserson assumed the role of CEO of Vitamix effective June 1, 2022. In this role, he provides leadership and strategic guidance for all company operations. Steve also serves as President of the Vitamix Foundation.
Steve joined Vitamix in April 2020 as Chief Commercial Officer, and has brought new thinking, vitality and improved integration to the commercialization process across engineering, product management, brand, marketing and sales, as well as enhanced collaboration between commercial and operational teams. During his brief tenure, the organization has enjoyed strong and profitable growth and a renewed energy around Vitamix’s renowned brand.
Prior to joining Vitamix, Steve had a long and successful tenure at American Greeting Corporation, the Cleveland-based designer, manufacturer and retail service provider of digital physical social expression products for consumers and retailers. He served in a broad range of key commercial leadership positions, through which he drove profitable growth and improved the company’s market leadership position both in the U.S. and abroad. Prior to American Greetings, Steve managed financial planning and new product market development at PepsiCo and held corporate finance positions at Gencorp, now known as Omnova Solutions.
Steve earned his Master of Business Administration from Case Western Reserve University, and a Bachelor of Science in accounting from Miami University.
He lives in Beachwood, Ohio, with his wife, Sandy, and has four grown daughters and two grandchildren.