Vitamix Chief Human Resources Officer Dennis Armstrong Receives Human Resources Executive of the Year Award

Crain’s Cleveland Business Archer Award Honors Northeast Ohio’s Top Human Resources Professionals 27.06.2021

CLEVELAND — Crain’s Cleveland Business has named Vitamix Chief Human Resources Officer Dennis Armstrong a recipient of its 2014 Archer Award for Human Resources Executive of the Year. The Archer Award recognizes talented professionals who build their organizations with a combination of the best people, development and culture. Nominees are judged by an independent panel of human resources professionals across various industries. 

Since joining Vitamix in September 2011, Armstrong has helped lead the company through a period of tremendous growth during which it tripled its number of employees and opened two new facilities, including an Operations Center and a Customer Contact Center. Armstrong is a highly valued partner to the Vitamix senior leadership team. He provides insights and processes to manage the company’s increasingly complex business, including strategies for change management, growth, individual and team effectiveness, team building, and compensation and benefits approaches.

“Dennis arrived at a time when Vitamix was embarking on a period of high growth and hit the ground running, quickly putting in place human resources systems to efficiently handle the recruitment, orientation and onboarding of talented employees,” said Loree Connors, Vitamix chief financial and administrative officer. “Dennis is deserving of the Archer Award as he is both caring and data-driven. He is thoughtful in his approach to drive effective decisions, and he leads from a basis of integrity.”

Armstrong has more than 25 years of experience in human resources, business and operating experience as well as a Ph.D. in industrial and organizational psychology. 


About Vitamix®

Vita-Mix® Corporation (“Vitamix”) is a privately held family-owned and -operated company founded in 1921 that manufactures high-performance blending equipment for home and commercial use. The company’s commercial customer list reads like a “Who’s Who” of major restaurant chains, and gourmet chefs say their Vitamix machines are as important to them as their knives. A recognized leader in marketing and product innovation, Vitamix founder William G. “Papa” Barnard created one of the first infomercials in 1949 to demonstrate how the Vitamix blender could help people improve their health with whole foods, and the company developed the first true commercial blender in the early 1990s, which ignited the smoothie movement. Vitamix, whose products are known worldwide for their performance, durability, and reliability, continues to win awards for product innovation and is a recipient of the president’s prestigious “E” Award for Exports. Headquartered in Olmsted Township, Ohio, 19 miles from Cleveland, Vitamix products are manufactured in Northeast Ohio and sold in approximately 100 countries. For more information, please visit