Natural Foods Institute

Papa Barnard renames the company to Natural Foods Institute to better align with their new focus on whole-food nutrition. After spending two summers demonstrating at the Great Lakes Exposition Papa and his son William G. “Bill” Barnard, Jr.’s biggest take aways were the introduction to the blender and a love for the city of Cleveland and its people.

THE FIRST STORE FRONT

As their business grew Papa and Bill opened up the first Natural Foods Institute store at 807 Saint Clair Ave. In addition to a variety of health foods products the store offered health lectures, and demonstrations of the Vitamix which they advertised for $13.95.

成立全球總部

The company moves to Olmsted Township, Ohio, where Bill Barnard builds a rustic, 1,100-square-foot office building. The health food division becomes smaller as the family focuses on direct marketing and sales demonstrations of the Vitamix.

RUTH 的食譜

Ruth Barnard 是老爹兒子 Bill 的妻子，為《500 Recipes for Vita-Mix and Other Liquifying Machines》這本食譜提供了富含維生素的食譜。她在健康飲食方面的創新思維，讓 Vita-Mix 機器在市場上領先於其他調理機。

全球首創資訊型廣告

Bill Barnard convinces his father to air a first-of-its-kind, half-hour infomercial over WEWS in Cleveland. They needed to sell 18 Vitamix Machines to break even on the ad cost. That night, they sold more than 400.

SECOND GENERATION TAKES THE LEAD

Papa retires passing the business onto the second generation. Bill and Ruth incorporate the business and travel coast to coast with their family, demonstrating the benefits of healthy living through the Vitamix.

THIRD GENERATION TAKES THE LEAD

Bill and Ruth’s son Grover joins the company. He shifts the focus solely to Vitamix machines and innovation, discontinuing the health food division. In 1966, the company name is changed to the Vita-Mix Corporation. Grover goes on to become president in 1985.

THE LEADERSHIP BATON PASSES AGAIN

John Barnard, Bill and Ruth’s son and brother to Grover, rejoins the company in 1981 as head engineer. He redesigns the Vitamix 3600 to meet Canadian standards, setting the stage for future international sales. John will go on to heavily influence product development, as well as manufacturing and sales, before becoming president in 1999.

零售事業擴展

隨著全食運動的風行，Vitamix® 從 Costco 為起點，向零售商示範其產品及蔬食食譜。

FOURTH GENERATION TAKES THE LEAD

Jodi Berg 擔任總裁，一年後成為 CEO。她的父親 John Barnard 擔任執行董事長。該公司現在遍及 80 多個國家，並榮獲州與聯邦政府頒發的出口卓越獎。

1 百萬台機器

Vitamix, having opened a 175,000-square-foot operations center in Strongsville, Ohio, hits the 1 million mark in machines manufactured over a single year.

為下個世紀奠定基礎

在疫情流行期間中，Vitamix 被公認為是這場危機的領導者，展現出要有所作為的堅強價值觀、意圖與熱情，不僅帶動公司的業績，還影響了更廣大的社群。

100 年的 VITAMIX

100 年後已傳承四代，並在 130 個國家銷售，Vitamix 家族事業在 Jodi Berg 的領導下蓬勃發展。Jodi 以將健康全食物的目標與熱情帶入企業文化而聞名。

「如果我們能夠改變人們的飲食方式，我們就能改變未來。」
– Vitamix 總裁兼 CEO Jodi L. Berg 博士