Chapter 11: Inspire

non blender products

Beyond Blenders

While Vitamix became known as the leader in blending equipment in the latter half of the 20th century, it has experimented with a wide selection of products throughout its history. 

cardio cycle
vita exerciser
Vortex with Edge Words

Vitamix Paperweight

Surrounding the Vortex on the front are the eight Edge words which epitomize principles that illustrate the company's past and are critical to its future. The paperweight shown was created in 2011 by Lasercraft Inc. as an appreciation gift for Vitamix employees. 

From Humble Origins to World Headquarters

When the company was moved to Ruth and Bill's property in 1948, its first building was a mere 1,100 square feet. As the company grew over the next 100 years, the Vitamix campus expanded to 230,000 square feet where it remains in Olmsted Township, Ohio.

natural foods institute
vitamix from above
vitamix from above
vitamix from above
vitamix from above