https://www.vitamix.com/content/dam/vitamix/design-system/videos/why-vitamix.mp4
See Why Vitamix is
Loved for Lifetimes
Machine lifespan can vary depending on usage and care
Industry Leading Support
Expert Customer Service
Free Shipping on Repairs
Less than 2% Sent in for Repair
INVEST IN BETTER ENGINEERING
Vitamix Machines Last Longer.
In our testing lab, engineers push our products to their literal breaking point with tests that are far more demanding than anything you’ll blend at home.
That’s how Vitamix earned a reputation for being the blender you pass down, not throw away.
https://www.vitamix.com/content/dam/vitamix/design-system/videos/durable_carousel_blades_01.mp4
Stainless-Steel Blades
Our aircraft-grade stainless steel blades are designed to handle the toughest ingredients, so from the first blend to the last, you get the same quality results.
https://www.vitamix.com/content/dam/vitamix/design-system/videos/durable_carousel_vortex_02.mp4
10x Longer-Lasting
Vitamix blenders last up to 10x longer than an average blender, as demonstrated in a study that compared full-size Vitamix blenders with a popular high-performance blender.
https://www.vitamix.com/content/dam/vitamix/design-system/videos/durable_carousel_drive_03.mp4
Metal Drive System
Vitamix uses a metal drive system to connect the container to the motor base—allowing better blends and a longer lifespan.
https://www.vitamix.com/content/dam/vitamix/design-system/videos/durable_carousel_power_04.mp4
Cool-Running Motor
Our motor maintains even torque and cool temperature to consistently deliver the power you need to process any ingredient.
Designed With You in Mind
Simple & Versatile
Vitamix blenders are designed to break down any ingredient – fibrous greens, frozen – solid strawberries, almonds, and more – into textures ranging from course to perfectly smooth. A Vitamix blender could be the most versatile tool in your kitchen.
Full Container Blending
Cooking for a crowd? Vitamix blenders are powerful enough to pulverize a full container of ingredients. Then, when they start to blend down, you can add even more through the lid.
Powerful Motor
Vitamix motors allow the blender to power through tough or thick ingredients. We know they can be a bit loud - that’s just the sound of whole-food ingredients being transformed into something delicious.
Simple Controls
User-friendly controls simplify even the trickiest of recipes, whether you're manually adjusting the blade speed or leaving it to an automated program. New built-in timers help you monitor the length of your blends to avoid over-processing. Or when you just need a quick burst of power, the Pulse feature has you covered.
Cleaning Made Easy
Just blend warm water and a drop of dish soap at your machine's highest speed, and watch it self-clean in 60 seconds or less-no disassembly required.
BLENDING & BEYOND
Simplify The Way You Prepare Whole-Foods
With a standard Vitamix machine you have the ability to perform the same tasks as 13 household kitchen tools.
The Blade Speed You Need
Speed Control
Use the Variable Speed Control to adjust the blade speed and the texture of every blend, from smooth purées to chunky salsas. The Pulse feature gives you a quick burst of power to chop ingredients or refresh drinks.
*Programs are available on select models.
Automated Blending
Programmed settings ensure simple cleaning, walk-away convenience, and consistent results for a variety of recipes.
Create Every Texture
Variable speeds allow you to refine every texture with culinary precision, from the smoothest purées to the heartiest soups.

I bought my first Vitamix shortly after I was married in 1960. The Vitamix made my life easier because, at the time, nothing like it existed! 62 years later, we're still going strong and the blender works as well as it did in 1960.
- Lori V. from Rhode Island
Customer

11.10.2022
How We Built a Better Blender
Get an inside look at what sets Vitamix blenders apart. Among people who like to cook, or are interested in chef-quality…

03.10.2023
Pay at Your Own Pace
Next time you’re shopping with us, just select Affirm at checkout and choose how you want to pay — from 4 interest-free…
Explore Vitamix Products