Why Vitamix

An Investment with Real Returns

Invest in Better Engineering

Vitamix Machines Last Longer.

In our testing lab, engineers push our products to their literal breaking point with tests that are far more demanding than anything you'll blend at home.

That's how Vitamix earned a reputation for being the blender you pass down, not throw away.

Stainless-Steel Blades

Our aircraft-grade stainless steel blades are designed to handle the toughest ingredients, so from the first blend to the last, you get the same quality results.

Unique Vortex

Every angle of the Vitamix container is designed to create our uniquely controlled vortex, systematically folding ingredients back to the blades for faster, smoother blends.

Metal Drive System

Vitamix uses a metal drive system to connect the container to the motor base—allowing better blends and a longer lifespan.

Cool-Running Motor

Our motor maintains even torque and cool temperature to consistently deliver the power you need to process any ingredient.

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WE HAVE YOU COVERED

Up to 10-Year Full Warranty

Our full warranties cover parts, performance, and return shipping both ways. Since fewer than 2% of the products in the U.S. currently under warranty have been returned to us for service, it's the best warranty you'll probably never need.

Industry leading support

We offer a wide range of support options to Vitamix customers, from full warranties to on-call Vitamix experts to blending tips, guides, and recipes. This is to ensure that every Vitamix owner can get the most out of their blender.

Expert in-house customer support

Our customer care team consists of trained Vitamix experts who can help troubleshoot issues, provide tips for better blending, and even suggest new recipes to try.

Free shipping for repairs

If your machine is ever in need of repair, we'll pay for shipping both ways, so you can get back to blending as soon as possible.

less than 2% sent for repairs

Our products are built to last, even when blending the toughest ingredients. So even though we offer the longest warranty in the industry, fewer than 2% of blenders are sent in for repairs.

Healthy Eating Starts Here

Invest In Yourself

If you’re ready to invest in yourself and a healthier, whole-food lifestyle, then make it real. There’s only one blender that lasts this long, works this well, and creates food this good - and this good for you.

Everything else is just an imitation.

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WORTH THE INVESTMENT

A Reason to Believe

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WHOLE FOODS

Transform The Way You Eat

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Power & Performance

Precise Textures

Craft The Highest Quality Blends

Power through tough, whole and frozen ingredients and explore a whole range of precise textures from chunky to smooth.

Every Vitamix blender can take you there.

Chopping

A few quick bursts of power easily rough chop ingredients to create chunky dips, soups, and sauces without knife work.

Grinding

With the smooth turn of a dial, transform roasted nuts into homemade butter and whole grains into gluten-free flours.

Pureeing

Chefs love Vitamix for its smooth purées. Simply blend whole-food ingredients with a bit of water or cooking liquid to silky perfection.

Whole Food Juicing

Whole-food juice blends the entire ingredient, retaining all of its nutritious fiber and health benefits.

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Industry-Defining Innovation

So Much More Than a Blender

With more than 865 patents granted - Vitamix continues to push the high-performance blending category forward. Are you ready to make the investment in high-performance blending?

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Easy & Versatile

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Engineered for You

Full Container Blending

Cooking for a crowd? Vitamix blenders are powerful enough to pulverize a full container of ingredients. Then, when they start to blend down, you can add even more through the lid plug opening while the machine is running.

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Healthy Made Easy

Simple Controls

User-friendly controls simplify even the trickiest of recipes, whether you're manually adjusting the blade speed or leaving it to an automated program. New built-in timers help you monitor the length of your blends to avoid over-processing. Or when you just need a quick burst of power, the Pulse feature has you covered.

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Self-Cleaning

Make Cleaning a Cinch

Just blend warm water and a drop of dish soap at your machine's highest speed, and watch it self-clean in 60 seconds or less-no disassembly required.

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Easy to Use and Clean

Resources for Healthy Eating

Personalized Blending Systems

Easy to Use

The Control You Need

Use the Variable Speed Control to adjust the blade speed and the texture of every blend, from smooth purées to chunky salsas. The Pulse feature gives you a quick burst of power to chop ingredients or refresh drinks.

Programs are available on select models.

Automated Blending

Programmed settings ensure simple cleaning, walk-away convenience, and consistent results for a variety of recipes.

Create Every Texture

Variable speeds allow you to refine every texture with culinary precision, from the smoothest purées to the heartiest soups.

A Passionate Community

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Whole Begins Here

Aubrey's Story

As a personal chef, Aubrey prepares the nutritious meals athletes count on to stay competitive. Find out how she used Vitamix to bring that same focus on nutrition to her own life.

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Whole Begins Here

Amanda's Story

When Amada was diagnosed with breast cancer, she turned to Vitamix to make sure she got the nutrients she needed during her journey to recovery.

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Whole Begins Here

Nancy's Story

Find out how Vitamix helps Nancy perform at her best, in every area of her life.

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Whole Begins Here

Cyrus's Story

As a depression and suicide-prevention expert, Cyrus believes in the connection between what we eat and how we feel. He uses Vitamix to help introduce the people he works with to fruits and vegetables they may not usually eat.

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Learn Culinary Techniques

Lift Your Seasonal Menu

Health & Wellness Stories

Most Chefs Trust Vitamix

You'll love Vitamix for the same reason that professional chefs do—we make their lives easier. Whether you want to experiment with advanced techniques or just want to make the perfect margarita, your Vitamix machine can handle it like a pro.

I am able to achieve the best sauce texture using Vitamix. I also don’t have to spend time straining my sauce through a fine strainer. The Vitamix produces a smooth and velvety finished product. The power and precision are next to none.”

Devan Rajkumar

Professional Chef

The Vitamix is my number one recommended and used tool in my kitchen tool belt. From personal chef clients to feeding my family at home, my Vitamix is my prized secret ingredient to culinary success.”

Aubrey Johansen

@thatswhatsheeats

Whether you’re a fine-dining restaurant or a coffee chain, customers expect their orders to be identical from one experience to the next. The Vitamix blender allows you to achieve that perfect texture and consistency, so everything looks and tastes exactly as it should.”

Chef Adam Wilson

Vitamix Culinary Team

When making dishes of top chef quality you want to ensure you have the best of the best to work with. Using a Vitamix in my professional kitchens helps me guarantee that when I put a purée on a plate, it's going to be the silkiest, smoothest purée. Making it that much more delicious and luxurious.”

Erica Karbelnik

Professional Chef

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Performance That Delivers