Chapter 3: Persevere

Construction of Original Homestead

Expanding the Homestead, 1948

The final construction phase of the homestead began in 1948.  It consisted of a living room, kitchen, bedrooms, and an additional bathroom, providing more room for the growing family. 

Construction of Original Homestead
Construction of Original Homestead
Grover with Tufty

William G. "Grove" Barnard III with Tufty, c. 1948

Grove trained Tufty, a sparrow discovered during the construction of the homestead, and the bird became a beloved family pet.

sepia photo

Barnard Family Portrait, 1952

Ruth and Bill Barnard with their six children.

papa and mary

Papa and Mary Barnard outside their trailer home, 1963

Papa and Mary Barnard featured in Trailer Topics Magazine August, 1963.

first infomercial

The First Infomercial, 1949

In 1949, Bill Barnard convinced his father to air a first-of-its-kind, half-hour infomercial on Cleveland's WEWS, the first television station in Ohio. Following its success, they worked with Cinecraft Productions to create recordings for distribution throughout the US.

the infomercial

Miles McKearney of Foster & Davis Advertising Agency, Ray Culley of Cinecraft Productions, Bill Barnard, and Papa Barnard, 1949.

Royal Quail Cuckoo Clock

Royal Quail Cuckoo Clock

A hand-carved cuckoo clock sourced from the Black Forest in Germany.

family in truck

Summers Selling

Once the school year ended, the Barnard family traveled across the country in a "stake truck" to demonstrate the Vitamix at shows and fairs.

Flurry Machine photo

Flurry (Mix'n Machine), 1986

Developed by Frank and John Barnard, this was the first commercial machine designed and manufactured by Vitamix.