Chapter 5: Vitalize
![](/content/dam/vitamix/home/the-novel/chapter-5/002_The%20Hike_2021_001_C_M_Ruth%20M.%20Barnard.jpg)
265 Mile Health Walk Cleveland to Physical Culture Hotel, Danville, NY, 1938
In 1938, Ruth Barnard decided to participate in fitness guru Bernarr Macfadden’s 265-Mile Health Walk, originating in Cleveland. Papa went to see her off but ended up accompanying her on the hike.
![mile health walk](/content/dam/vitamix/home/the-novel/chapter-5/21.jpg)
![mile run](/content/dam/vitamix/home/the-novel/chapter-5/27.jpg)
![mile run](/content/dam/vitamix/home/the-novel/chapter-5/29.jpg)
![mile run group photo](/content/dam/vitamix/home/the-novel/chapter-5/B537_53.jpg)
![mile health run sign](/content/dam/vitamix/home/the-novel/chapter-5/History0019.jpg)
![health run group photo](/content/dam/vitamix/home/the-novel/chapter-5/rb17.jpg)
![long trail cleveland plain dealer](/content/dam/vitamix/home/the-novel/chapter-5/Theres%20long%20long%20trail%20a-winding.jpg)
![](/content/dam/vitamix/home/the-novel/chapter-5/Natural%20Foods%20Institute%20Store%20Front_807%20St.%20Clair.jpg)
Natural Foods Institute
The first Natural Foods Institute Store and Health School was located at 807 St. Clair Ave., N.E., Cleveland, OH.
![eat to live journal](/content/dam/vitamix/home/the-novel/chapter-5/Eat%20To%20Live%20Journal%20of%20Health%20-%20July%201941%20Soybean%20Baby.png)
The Soy Milk Baby, Eat To Live Journal of Health, July 1941
Appearing on an Eat to Live Journal of Health cover as “one of America’s most healthy babies” was John Barnard, Ruth and Bill Barnard’s second son and future company president. Starting at three weeks old, John had been given soy milk fortified with honey and small amounts of fruit and vegetable juices in lieu of formula or cow's milk. View Journal