Whole Begins Here

One hundred years ago, our founder, Papa Barnard, traveled the country selling modern kitchen products. When he was introduced to the blender, he saw its potential to improve the way every person eats. The Vitamix machine was born, and with it, the beginnings of a whole-food movement. We've been perfecting blending technology ever since, building extremely versatile, high-performance machines that are as amazing as the people who use them.

#MyWholeStory

It's bigger than blending, chopping, grinding and juicing. Every day, people harness the power of Vitamix to do incredible things.

Has whole-food eating with Vitamix made a difference in your life? Share your experience with the hashtag #mywholestory.

Beyond 100 Ways

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tips, and whole-food inspiration delivered to your inbox.

Ready for your story to begin?

As we mark our company’s 100th year, we are passionately committed to making healthier lifestyles possible for more people, in more ways.

Inspiration from Our Family and Fans

The Vitamix 100th Anniversary Cookbook features some of our most popular whole-food recipes, preparation techniques, and stories shared by Vitamix's biggest fans - from our own employees to celebrity chefs and nutritionist.

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Introducing the Vitamix ONE™

We've reimagined our classic Vitamix with a streamlined design and smaller footprint, but still all the power you need to start making beautifully smooth smoothies, dressings, dips, sauces and more. It's the perfect partner if you're just starting out on a whole-food journey.

Meet the ONE

Beyond Countertop Blending

Our legacy of innovation continues with some of our newest additions to the Vitamix portfolio. From immersion blending and food processing to food recycling, there are more ways than ever to start experiencing the life-changing benefits of whole-food eating with Vitamix.

Explore Our Products

Celebrating 100 Years of New Beginnings

Our machines have evolved. Our Vitamix family has grown. But our passion for helping people lead healthier, more fulfilling lives remains the same.

Step Back in Time

Want to know more about how it all started? Discover how Vitamix created the world's most-powerful blending machines, sparked a whole-food movement and made an indelible mark on the way the world eats.

Explore Our History

A Healthier Tomorrow

Papa Barnard envisioned a world in which diet-driven illness does not exist. The Vitamix foundation is committed to making it happen through education and advocacy around plant-based whole foods.